MLMT 119: Your Irresistible Character

MLM Trigger Episode #119

Today we are going to talk about why nobody opening the emails you send or clicking your links. It’s a matter of creating yourself as an attractive character.

People express this same thought all the time. Business owners know that they should be averaging a dollar per month for every person on their list. So, they focus on growing their lists, yet they feel stuck and frustrated when they don’t see results. Can you relate to that at all? If you are, you are not alone.

The missing link is this concept of the Attractive Character… It’s about the persona you’re sharing with your audience and how you communicate with them. Most people either don’t even try to create this character, or they don’t do it correctly. So, let’s go over the process on how to do that. It’s one of the most important steps you can take when it comes to making sales. Once you intentionally create your Attractive Character, your business will change forever.

LISTEN ▶️ Your Irresistible Character

An Attractive Character is a persona that attracts customers and build a following to eventually make sales. An Attractive Character allows you to build a platform anywhere you want, whether on email, Facebook, or YouTube. It doesn’t matter where you show up, people will be draw to you.

Think about any business—online or offline. Most successful ones have an Attractive Character. Take Subway, for example. Subway used to be just another fast food restaurant like McDonald’s, Burger King, and all the rest. Then somewhere along the line, the company found this guy named Jared. He was a big guy who weighed over 400 pounds.

However, he started eating nothing but Subway twice a day, and over the course of a couple of years, he lost a ton of weight. Subway shared Jared’s story with the world. They put him in commercials, on billboards, everywhere. By making Jared their Attractive Character, Subway transformed its business from an average fast food restaurant to a weight-loss plan.

This new tactic completely set the company apart from the competition. One of the reasons that Subway does so well is because it focuses marketing tactics around an Attractive Character. People trying to lose weight can relate to Jared. They understand his backstory, and they want to be like him. If this guy could lose all that weight just by eating Subway twice a day, then they can too. This same guy has been bringing in business for Subway for over fifteen years!

Now think about the most successful businesses… like the motion picture industry in their movies they always use an Attractive Character because they bring in the customers.

That’s the power of Attractive Characters. We love them. We want to be like them. We relate to their stories. And we buy what they’re selling!

This is one of the big secrets behind the most successful online businesses in the most competitive markets, like weight-loss, dating, financial investing, supplements, and e-commerce. All these types of businesses can use an Attractive Character.

This concept can mean the difference between making one thousand dollars a month and making one hundred thousand a month.

-How attractive are you?
-How interesting are you?
-Why would someone tune in to watch a TV special about your story?

You might be thinking, But I’m not that interesting. I promise that I didn’t feel very interesting when I first started out either. But if you find ways to share your backstory, you can make it compelling, and people will follow you because of a personal connection.

LISTEN ▶️ Your Irresistible Character

May you be wealthier,


The top producers in MLM don't make a list of 200 people, don't do home meetings or anything like that. They use something equivalent of a sales funnels.

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