MLMT 136: Your Free-Plus Shipping Offer
MLM Trigger Episode #136
Let’s talk about the Funnel #1 “Two Step Free Plus Shipping” of the FRONTEND FUNNEL. The Two-Step Funnel works really well for the free-plus-shipping offers because the first page typically has a video describing the Who, What, Why.
LISTEN ▶️ Your Free-Plus Shipping Offer
Then the visitors have to answer the question, “Where should I ship this?”
They fill out the shipping address form (that’s step one) and then move on (to step two) where they fill in credit card information for the shipping and handling charge.
The buyers need to know in advance that they will be charged for shipping and handling.
Adding an order form bump on step two is a great way to increase frontend revenues. Not everyone who fills out step one will fill out step two, so when you capture the email address on the first step, you can follow up with them later and ask them to go back and fill out the rest of the form.
After the visitors fill out the second step and click the submit button, you take them to a special , one-time offer (OTO), which presents an opportunity to upgrade the order. Or you can have two or three up-sells and down-sells in your funnel so you don’t have to limit yourself to just one additional offer.
The psychology behind this funnel is amazing. People are more likely to fill out the first step because they don’t see a long form asking for credit card information. Then once they do get to the credit card form, they keep filling it out because their brains are already committed to the process.
It’s interesting to find the conversions to be higher on step one than on a regular email squeeze page, even though you are asking for an entire shipping address instead of just a short email. This is probably because receiving something physical in the mail has a higher perceived value than receiving digital information via email.
The script for an inexpensive offers like free-plus-shipping items usually don’t require a long, involved sales letter. You need to hit the main selling points and build credibility as quickly as you can. Just create a little video, answering these four questions, and maybe add in a text version on the page. Present step one on the order form, and you’re all set.
This is a short and simple script that answers the main questions likely on the prospects’ minds as they look at a low-end offer.
Who: Who are you? Introduce yourself very briefly.
What: What do you have? Introduce your product or offer briefly.
Why: Why do they need it? Explain the benefits of the offer.
How: How can they get it? Walk them through the order process so they know what to expect.
“Just fill out the form on the side of this page. Let me know your shipping address, and I’ll send it out right away. “
The Catch: Tell them why you’re offering this product for such a low price. People always think there’s a catch. So instead of avoiding the topic, let them know, in clear terms, that there is no catch.
“There’s no catch. I’m doing this because ___________. All I need for you to do is to help with shipping and handling charges.”
Urgency: Explain why they should order this product right now.
“I only have a very limited number of copies, so don’t be left behind.” “This offer ends at midnight on ___________. Don’t wait. “
Now, after they have made the initial purchase, use a different script to sell the special The One Time Offer which it’s a special offer you make to people who just purchased a product from you.
Now, one of the keys you need to understand before you use this script is how to structure your OTO. Getting the second yes is 80% offer structure and 20% script.
Rule #1: Don’t sell more of the same thing of what the customer just bought.
Rule #2: Don’t sell a random product or unrelated product.
So here are a few guidelines to make sure you structure the offer correctly.
Structure #1: What is the Next Logical Product he/she needs to buy from you to reach his/her goals? Those types of offers will convert well because it’s the next thing the new customer needs in order to accomplish his/her core goal.
Structure #2: If you have a way, a tool, a technique, or a software program that complements the initial offer and helps the customer Get Results Faster, then the “Do-It-Faster” up-sell is the great type of offer.
Structure #3: Here you are asking the buyers if they want help implementing what they just purchased on the frontend. This type of up-sell pushes people up your Value Ladder to your high-end offers.
It’s important to put any possible buyer’s remorse to rest by reinforcing the decision to purchase the initial offer.
It’s also important to make sure you keep an “open loop” at this stage.
Congratulations on purchasing the initial product.
Your order is not quite finished yet.
Tell the buyer he/she made a great decision by making the first purchase and why.
Ask the buyer if he/she would like to speed up the results… like to get three times the results, twice as fast.
This offer is NOT for everyone. We’re only making it available to you because you proved you’re an action taker when you took advantage of (initial offer). So we’re going to make you a special, one-time offer that’s only available right here, right now. What we’re going to share with you right now will help you to get the results you are wanting in half the time.
YOU need to figure out the One Thing that is the most valuable and will yield the best results.
That’s the framework and a guide to show you the path you need to lead your customers down to put them in a state where they will purchase.
You have to insert your own personality and your Attractive Character for maximum conversions
LISTEN ▶️ Your Free-Plus Shipping Offer
May you be wealthier,
--Corine-
The top producers in MLM don't make a list of 200 people, don't do home meetings or anything like that. They use something equivalent of a sales funnels.