MLMT 198: Why You Need Landing Pages & Sales Funnels
MLM Trigger Episode #198
We talked about what is a Landing Page is and why you need one. And today let’s talk about what is the difference between a Sales Funnel and a Landing Page.
Here’s a complete guide that will answer the difference between a Sales Funnel and a Landing Page... how they work and why your business needs them.
Since sales funnels and landing pages are similar in many ways, marketers confuse the two them. However, the differences might seem small, but they are quite significant.
The key difference between sales funnels and landing pages is that sales funnels consist of a series of conversion-focused steps that prospects take that guide them through the buying process. While the landing page consist of a standalone page designed for one marketing goal… to capture leads.
LISTEN: ▶️ Why You Need Landing Pages & Sales Funnels
A sales funnel is a visual representation of the steps prospects take to purchase your MLM product or services. One of the most effective ways to convert prospects into customers is to use a marketing sales funnel.
This powerful tool lets you make informed decisions that greatly benefit your business. Without understanding and incorporating a sales funnel, you will loose many potential customers without even realizing it.
One example of a sales funnel might include a landing page that gets promoted, then if the visitors opts-in for the lead magnet, they are taken to a sales page where they can buy a related product. If they buy that product, they’re offered one or two up-sells to compliment that product before finally being shown their order confirmation page.
You see the purpose of a sales funnel is to go through the four stages which are— awareness, interest, decision and action. All sales funnels are designed to track the potential prospects as they progress through the buying process.
Most sales funnel have other pages that are designed for different purposes. For instance, they have an opt-in page before the sales page in order to collect leads. Some sales funnels host webinar replays in order to educate an audience and develop interest before the sales page. Some others have up-sell pages or cross-sell pages in order to sell additional products.
The primary purpose of a landing page is to provide information, take action, and convert visitors into leads. A landing page (also known as a lead capture page) is a standalone web page that visitors land on after clicking on a link. It also contains a form where they can provide their contact information, such as their name, email address and telephone.
Regardless of what is being offered on the landing page, the goal of landing pages is often to collect leads. By capturing the email address and other relevant information from a visitor that land on your landing pages. You have the opportunity to reach out to them and prompt them to purchase your MLM product or services later on.
Now that you understand the differences between a sales funnel and a landing page… which one to use and which one is better.
If you’re not sure what to do, use a Landing Page as a starting point to generate leads to grow your email list. Because it is always safe to create a landing page when you’re not sure what your end goal is. Simply give them something valuable in exchange for their information. Landing pages are simple and easy to create, while sales funnels can be more complex.
Use a sales funnel when your goal is to convert leads into customers and sell your products or services. Compared TO landing pages, sales funnels are better at converting. WHY? Because a sales funnel is the perfect marketing tool designed to persuade the lead to buy your MLM products.
Anyhow Sales funnels and Landing Pages are both essential components of any effective marketing strategy. They both are used for very different purposes, have different goals and have their own unique benefits. But the best one for you depends on your specific goals.
So, before you decide which one to use, make sure to define your goals and determine which one fit better. Despite their differences, both of these marketing tools can have a huge impact on your business if you use them properly. Without either one you’re missing out on critical opportunities to grow your MLM business and nurture your leads.
LISTEN: ▶️ Why You Need Landing Pages & Sales Funnels
May you be wealthier,
-Corine-
The top producers in MLM don't make a list of 200 people, don't do home meetings or anything like that. They use something equivalent of a sales funnels.