MLMT 112: What Result Can You Get For Your Customers?

MLM Trigger Episode #112

Today we’re going to talk about defining WHO you would like to work with before they go through your MLM sales funnel.

Have you ever heard entrepreneurs WISHING that they had a boss, so they could get fire, to end their nightmare. They had “officially” became an entrepreneur and launched their own company. And despite a lot of mistakes along the way, they learned a few tricks and were having success. Their companies were profitable and they were serving their customers and making a difference, but for some odd reason, they were miserable.

You can’t afford to be one of those entrepreneurs. You need to get a good idea of WHO in your MLM business you would like to work with and think about the RESULT you would want to give them.“How could you serve your customer at the highest level?” because it’s not through a product or a service. Rather, it’s by giving them a result that would change their lives. That result is where you want to take them.

Let me ask you:

-Where are these people that you want to serve?
-How can you find them online?
-What type of bait can you create to attract your dream customer and repel everyone else?

The secret formula consists of four simple questions that you HAVE to answer to yourself before you can grow a successfully business.

LISTEN: ▶️ What Result Can You Get For Your Customers?

Question #1: Who Is Your Dream Customers?

The first question you have to ask yourself is:

Who do I actually want to work with?

Most of us start with a product idea, never thinking about who we want as customers and associates. But these are the people you will be interacting with— day in and day out. You’ll probably spend more time with these people than your own friends and family. You choose your significant other carefully, so why wouldn’t you take the same time and care in deciding who your dream customer will be?

If you’re just getting started, this may not seem important. But I promise you that if you don’t consciously choose your dream customers, one day you will wake up, working with people who exhaust you and wishing that someone could fire you from the business you created.

After thinking about the WHO question, you want to create your customer avatars: ONE for the men and ONE for the women you want to work with.

-Who are your dream customers?
-What do they look like?-What are they passionate about?
-What are their goals, dreams, and desires?

When I did my one research I created the women I wanted to serve and wrote down what I knew about her. She is successful and driven, she has a message to share, she values her personal growth over money and she’s already grown her business to at least five figures a year.

So you want to really spend some time thinking about who you want to work with. Write out their characteristics and then go find an actual picture to represent them. It’s amazing how your perspective changes when you have a physical picture of your ideal customer.

Question #2: Where Can You Find Them?

The next question in the Secret Formula is WHERE can you find this ideal man or woman.
-Where do they hang out online?
-Are they on FB or Instagram?
-What groups are they part of?
-What email newsletters do they subscribe to?
-What blogs do they read?
-Are they reading The New York Times?
-What other interests do they have?
-Do they like sports or the arts?

If you don’t know the who, it will be hard to find out where your perfect customer can be found. So make sure you know exactly who you’re trying to attract. Then just write down a few places you think the prospect might hang out online.

Question #3: What Bait Will You Use to Attract Them? Once we know where the dream customers are, we have to create the right bait to attract them. Your bait could be a physical book, a digital book, or an audio recording—anything that your dream customers would pay attention to and want.

So you want to create a BAIT that only MLMer’s (your DREAM customers) would know what these terms mean and they would be hungry to get their hands on the book or audio. When you find out what your dream customers want, it becomes very easy to attract them. We’re going to talk more about creating the right bait. Right now, just realize the bait has to match what your dream customer wants.

Question #4: What Result Do You Want To Give Them? Once you’ve hooked your dream customers with the perfect bait, the last question is what RESULT do you want to give them? I’m not talking about what product or service you want to sell them. A business is NOT about products and services. A business is about what result you can get for your customers. Once you— (and they) understand that concept, then price is no longer a barrier.

Understanding where you ultimately want to take the dream customer, is the key to this step.

LISTEN: ▶️ What Result Can You Get For Your Customers?

May you be wealthier,


The top producers in MLM don't make a list of 200 people, don't do home meetings or anything like that. They use something equivalent of a sales funnels.

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