MLMT 113: The Secret Method Of Mapping Out Your Product
MLM Trigger Episode #113
Today we are going to talk about a process that ANY MLMer’s can use to get consistently customers and associates who want to buy and be part of your team.
To illustrate my point let me tell you a story that happened to me…
When I worked for the motion picture industry, I had the opportunity to get a really good health insurance. Because I had never had a real job before, I wasn’t really sure what benefits package was included in my new insurance.
Within days of getting my new insurance, I got a postcard in the mail offering a free massage. Great! I’ve got insurance and it's free! And that’s where it all started...
Corine, are you having pain in your back?
“What?” I responded. “No, I don’t... why do you ask?”
“Well, I noticed that you have scolioses, and I wasn’t sure if you were having pain”
“No I said, why. “My spine look bad?”
LISTEN: ▶️ The Secret Method Of Mapping Out Your Product
Those were the first words that my new chiropractor said to me about 10 minutes into our first massage appointment.
“Yeah, it look bad and you might not feel it now, but as you get older you’ll have pain. But don’t worry. If you want, I can make some adjustments for you. You’ll have to come for a few weeks, but if you allow me to work on your back will feel much better.” Well, I’m sure you know what my response was ... “Yes, please! I don’t want any back problem later.”
The chiropractor kept working on me, and a little while later, he said:
“So, did you know that there are some specific exercises that you can do that will keep the pain away forever?
“Well, if you want, I can build a special exercise regiment for you, which will help keep your back in shape.” “I said, yes please!”
When I walked into the chiropractor office that morning, I had come in, for a free massage. And in less than an hour, I walked out paying over one thousand dollars for my spine exercise kit and 30 adjustment sessions. This chiropractor had strategically taken me through a powerful process that is call a Value Ladder.
First, he had created bait (free massage) that would attract his dream client (me).
Second, he provided value to me by giving me a really great massage and noticing that my back had scolioses. Because I had received value, I naturally wanted to move forward and get additional value from him.
He then found another way that he could provide more value to me—the exercises—and again, I naturally took him up on that offer as well.
On my way out the door, the secretary scheduled me for another appointment the following week, then they add me to their “continuity” program. Continuity is where you continue paying on a weekly, monthly basis until you decide to cancel. This chiropractor had executed a perfect Value Ladder.
One of the first things we need to understand is the concept of a Value Ladder, and it’s the first thing you have to build out before you can start working on any Sales Funnel.
On the top right hand corner of this chart, you’ll see the big $ sign. This is where you want to take your customers. This is where you can provide them the most value— and also charge them the most.
For any business even in our MLM business we need to have a VALUE LADDER and set up our backend systems to generate leads for us. Then you can build out your Sales Funnel. This is the BEST thing you can provide your customers, and it gives you the ability to serve them at the highest level.
You can use this same model to design your own Value Ladder for your business.
We would like to sell everyone our best product or opportunity. Right? You want to serve your customers in the highest way possible.
But the sad truth is that if I were to walk up to you on the street and say, “Give me a ten thousand dollars, and I’ll help you to grow your company,” you would either laugh in my face or run away, thinking I was insane.
Why is that? It’s because we just met, and so far, I haven’t provided you any value.
But if you came to my website and saw that I was giving away a free book and all you had to do was cover the shipping cost, do you think that you’d order it?
If you’re in my target audience you would—because the price is low, and you have a chance to receive some value in a non-threatening way, allowing you to see if you like the experience. Just like I did with the chiropractor.
Now, if you order that book from me and receive value from it, you will naturally want more. You’ll want to ascend my Value Ladder and see if there are other ways I can provide value for you.
The Value Ladder includes products and services at all levels, including an ongoing continuity program. You may buy one of the home study courses or attend one of the live events. If you receive value from that, then you may decide to sign up for another program, or maybe an Inner Circle program.
And if it provides awesome value there, then you will naturally want to keep ascending ... and THAT is how to sell our ten-of-thousand dollars packages. You provide insane values at each step of your Value Ladder, so your clients naturally want to ascend, get more value, and pay you more money.
LISTEN: ▶️ The Secret Method Of Mapping Out Your Product
May you be wealthier,
--Corine-
The top producers in MLM don't make a list of 200 people, don't do home meetings or anything like that. They use something equivalent of a sales funnels.