MLMT 141: The Sales Funnel Every Marketer Used
MLM Trigger Episode #141
The last funnel we talked about was the Invisible FUNNEL and today let’s go over the Funnel #6 The Product Launch
The Product Launch Funnel was made famous by Jeff Walker, and since then, just about every internet marketer in almost every niche has used this funnel in some way because the approach WORKS.
Basically, you’re breaking up your sales presentation over four videos and each providing a ton of value, while educating your prospects and selling your products.
This funnel works best with WARM and HOT traffic. Because you’re emailing the links of your videos to your own email list.
LISTEN ▶️ The Sales Funnel Every Marketer Used
This Product Launch Funnel is broken down into four videos:
Video #1 is where you will “WOW” them with a big idea, and then show them “HOW” you and others are using this concept.
Video #2 is the “Transformational Education” piece, where you will actually let people look over your shoulder as you walk through the process with them.
Video #3 is the “Ownership Experience” piece, where you show viewers what it’s like to live when they have this in their lives.
Video #4 is “The Offer,” where you will reveal what you’re selling, the price, and how they can get it.
Let’s take a look at each video details. The length of each video should be around ten to twenty minutes and you want to educate your prospect while providing ton of values.
VIDEO #1: HOW — Big Promise: This is your One Thing, the valuable principle you have promised to teach during these training videos.
How to ———— without ————. toward pleasure and away from the pain.
Kill the myths and dispel any common objections or reasons the potential participant might not believe you.
Show how others achieve these results all the time. Tell stories and case studies.
Then… Hook to Video #2: Get them excited about the next video.
Tomorrow, you’ll discover how you can _Do this__, even if _ you don’t have experience __.
VIDEO #2: “TRANSFORMATIONAL EDUCATION”
It’s okay if you don’t think you can do it on your own. Let’s go over it together now.
I know it might be hard to believe you can do this ____. So, I’m going to show you just how easy it really is. Let’s go over it together right now.
Here’s HOW I do it, step by step (just give a brief overview of the steps).
Here’s exactly what I do every time: Step 1:
Here’s exactly what I do every time: Step 2 & same for Step 3:
Show your successful results, case studies and other proof.
Then… Hook to Video #3: Get them excited for the next video. Tomorrow, you’ll discover _____ how to do this _____.
VIDEO #3: OWNERSHIP EXPERIENCE
Imagine what your life could be like if you commit to this program.
I want you to take a moment to imagine what would be different in your life if you had this ____ .
What possibilities would open up for you if you had this ?
How would you be different if you had this ?
Imagine yourself doing this exact process. Here’s what it would look like.
Now, imagine yourself doing this , then _ that __, and finally _ you got the results __.
Can you see yourself doing this?
In your mind’s eye, it looks pretty simple, right?
Hinting to the Offer: Would you like the chance to learn in the fastest, easiest way possible?
We all know reality is usually a little more complicated than our imaginations. But I know this will change your life, and I want to see you succeed. That’s why I’m going to help you _ do this __ .
Then… Hook to Offer Video #4: In the next video, I’ll show you how you can get results just like these.
Tomorrow, I’m going to show you the fastest and easiest way to _ do this ____. Your success is closer than you know.
VIDEO #4: THE OFFER
Explain the offer.
I really want to see you succeed. I’ve been where you are, and I know how hard it can seem. That’s why I created__ this ____.
Tell them what they get…
Explain how it works…
Here is how each piece helps you move forward.
Explain the results…
When you follow the steps as I’ve outlined them, here’s what you can expect...
Explain how to order and what to expect next.
Just click the button below, and you’ll be taken to a secure shopping page. In just three clicks from now, you’ll be on your way to ___ your success _____.
Let’s Review: Product Launch Funnels are best used with warm or hot traffic. You usually send people to the videos from a link in an email to your own list. You break down your sales presentations into more digestible chunks, delivered over the course of a few days to build up excitement. You teach in the first three videos and then sell your product in the fourth video.
LISTEN ▶️ The Sales Funnel Every Marketer Used
May you be wealthier,
--Corine-
The top producers in MLM don't make a list of 200 people, don't do home meetings or anything like that. They use something equivalent of a sales funnels.