MLMT 92: The Power Of An Impactful Presentation
MLM Trigger Episode #92
It’s time to put your Perfect Presentation script together. You have all the foundational pieces you need at this point. So we’re just going to go right through the 9 components of the script writing process from start to finish.
You can create this either in PowerPoint or Keynote use graphic and show the slides. However, the reason we call this the Perfect Presentation is because it’s tightly engineered to deliver the most conversions. So for right now, let’s script out everything you’re going to say word for word. That way, you won’t forget anything. Once you’ve delivered your LIVE presentation a few dozen times, it will become second nature and you can improvise all you want.
In a traditional webinar, this first part of the presentation should take 5 to 10 minutes… Its job is to build rapport and get people excited about what they are going to learn.
1. Title Slide
The title slide is the first thing people will see when they log on to the webinar or watch the replay. It got the webinar headline.
This is an example of my title slide:
Hey everybody! Welcome to the webinar.
This is "Your Name" and today I’m going to show you HOW TO transform your MLM business and quickly create a massive downline WITHOUT even promoting your opportunity or talking to anyone.
2. Intro / Rapport
Earlier you learned about One Sentence Persuasion by Blair Warren.
Remember he said:
“People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions, and help them throw rocks at their enemies.”
It’s good that you cover this at the very beginning of your presentations as a way to build instant rapport with your audience.
LISTEN: ▶️ The Power Of An Impactful Presentation
Justify their failures…
I would use: “Now I’m guessing for a lot of you this is probably not your first webinar. The first thing I want to mention is that if you’ve failed at MLM in the past, it’s not your fault. You are using the cookie cut script that your MLM company gave you with the outdated marketing strategies of the last century that keeps you from success. It’s okay.”
Allay with their fears.
Example: “If you’ve been concerned in the past that you just can’t succeed with your MLM business, I want to put those fears to rest. You can do this. You just need the right person to explain it to you.”
Throw rocks at their enemies.
Example: “Our MLM company wants us to think we need to follow their MLM script to be successful. I’m here to tell you they’re wrong. They have their own reasons for wanting you to think that, but it’s not true.”
Confirm their suspicions.
Example: “If you’ve ever thought that our MLM company actually doesn’t care if you to fail, you’re probably right. They don’t benefit from everyone succeeding. They want to keep you dependent of the
compensation plan because you invested a lot of time and money. The difference with using a funnel is that you can successfully recruit on auto-pilot and actually have a sustainable and profitable business.”
Encourage their dreams.
Example: “So that’s what we’re here for. I know you have a dream to change the world and make an impact with you MLM opportunity, and I want to show you how to make that happen during this webinar.”
3. The Ruler: Goal #1—The New Opportunity
The next slide is the measuring stick people will use to judge your webinar. If you don’t tell them what your goals are, even if you do everything perfectly, they may be upset because their goal was different than yours. So tell people right away what your goals are, what you want them to get from the presentation. If they aren’t looking for a similar goal, they have the opportunity to leave at that point.
The goal is always to help them to see that this new opportunity will give them their greatest desires, increase their status, and help them achieve their goals.
You don’t want people to wonder during the whole presentation “Is this for me?”
You want them to know— up front that this is exactly what they need.
4. The Ruler: Goal #2—The Big Domino
This next slide is typically an extension of your goal, and it’s where you first show them the Big Domino. Remember you created your Big Domino sentence earlier?
It looked like this: If I can make them believe that [new opportunity] is key to [what they desire most], and it is only attainable through [specific vehicle], then all other objections and concerns become obsolete.
So this slide restates that sentence in the form of goals. Remember, they need to believe that your specific vehicle is the ONLY way to get what they desire most.
5. Qualify Yourself
Here is where you introduce yourself and let people know why they should listen to you. You need to make sure you have postured yourself in a way that they see you as an expert and an authority. This shows them you have already achieved what they desire.
Don’t get into the game of sharing every stat about yourself. This is annoying and does not build rapport. Briefly touch on the external result and dig a little deeper. Then talk about the internal result your achievement gave you as well.
6. Epiphany Bridge Story #1 (Origin Story)
This is where you transition into your backstory for your first Epiphany Bridge story. Tell your origin story, the series of events that first convinced you this new opportunity was the vehicle for you.
This will be your first attempt to knock down the Big Domino. Use the Epiphany Bridge script to tell the story in a way that gives them the same epiphany you had. If you succeed, they will be sold after this first story. And everything else you say from this point forward will strengthen their initial “aha”.
7. Link Your Story to Them
After you tell your epiphany story, some people will think, “That’s great, but it has nothing to do with me.” So next you need to make it relevant for them. The way you do that is to reframe it in some way that’s familiar to their situation. Tell them what’s traditionally been done. Then explain why that’s hard or confusing. Finally, explain how your solution makes it easy or better.
You probably don’t have an automated MLM business, but funnels still apply to whatever MLM business you are in.
Here’s how you traditionally sell your products—you put a whole bunch of products on a web page and hope visitors buy something before they leave. Here’s why that’s hard—you have no control over where they’re clicking or what they’re seeing next. It’s just a big bunch of products.
Funnels make the purchase scalable, because you’re leading the customer down a path where they only have to look at one product at a time.
8. Case Study / Proof
If you have a quick case study of someone you’ve worked with having success with this, or an example that helps them see how it will work for them, you would include that here.
Not only has this worked for me, but here is a story about — this woman— who was on this same webinar recently, and look at the transformation she’s had in just 6 short months!
9. Transition to the 3 Secrets
For many people, the initial story will get them excited, but objections and false beliefs will also start to pop up as soon as you introduce the new opportunity. This is where you transition to the content section of the webinar, where you will start breaking and rebuilding their false belief patterns.
Introduce what you’re going to teach during the webinar.
The 3 Secrets, of course, are designed to counteract or negate the top three false beliefs you just mentioned. You already created the titles of these 3 Secrets, so you can plug them in here and introduce them to everyone.
Here’s what we’re going to cover during the next 45 minutes or so:
Secret #1: MLM Funnel > How to ethically surpassed the top earner in your company by using a MLM funnel that do the recruiting on your behalf without talking to them
Secret #2: Funnel Cloning > How to clone a PROVEN funnel in less than 10 minutes
Secret #3: Funnel Traffic > How to get the exact SAME customers who are currently raising their hand to join your team and start coming to your online funnel!
LISTEN: ▶️ The Power Of An Impactful Presentation
May you be wealthier,
--Corine
The top producers in MLM don't make a list of 200 people, don't do home meetings or anything like that. They use something equivalent of a sales funnels.