MLMT 217: The Importance Of Retention
MLM Trigger Episode #217
We talked about the art to sell without selling and today we are going to talk about the RETENTION issue and turning it to your advantage. Lead Generation
How to develop and execute a retention strategy that keeps associates engaged and active. Network marketing is mostly about recruiting, that’s how most companies teach you to build your business, by recruiting everyone you know. And this is one of the reasons so many network marketers fail and QUIT.
Contrary to what people think, using a cookie cutter approach for anyone and everyone is a waste of time and resources. Clearly, trying to recruit strangers or people you know, is just a BAD idea. It doesn’t work and it gets awkward, very quickly. Forcing people to use your system is POOR LEADERSHIP.
LISTEN: ▶️ The Importance Of Retention
Everyone is different and we all have DIFFERENT personalities, strengths, skills and talents. Telling everyone they have to build their business using their up-line’s system is a WASTE OF TIME. Asking someone who is scared to speak in front of people to do home parties is FOOLISH.
Asking distributors who are naturally shy to utilize the three foot rule is NOT SMART. Asking someone who is good at online marketing to build their business the old school way is STUPID.
So why MLM marketers often put a lot of emphasis on recruiting. After all, MLM success is powered by building a strong downline team and expanding their customer base. But when all the focus is on making it easy for people to enroll and start selling, RETENTION can get lost in the mix.
Network marketer leaders know that retention is the secret behind long-term direct selling success.
On average, half of the associates leave within their first year and within the first five years, the number jumps to 9 in 10 associates. And, while there’s no one-size-fits-all formula for retention, there are a few secrets that can help every MLMer improve their retention rates and achieve long-term success.
Retention secret #1: Reach your target audience to recruit people into your organization who are predisposed to succeed. But you need to help them develop the skills they need through product, sales, service, and business training.
And it all starts with a solid foundation. It’s crucial to capitalize on a new associate’s enthusiasm by helping them to get started right away. At the same time, you don’t want to overwhelm them with too much information and instruction all at once. Instead, approach them with an educational journey and break the training content into bite-sized as they need them.
Leverage your MLM software and automate their journey that allows you to provide content in a variety of formats, including written and video and tailor the delivery to fit their journey.
For example, through your MLM software, you can build an automated trigger that delivers the training content based on defined time periods or actions achieved by the associate.
Retention secret #2: Offering integrated technology and tools that streamline their associate tasks is a key component of improving retentions. By simplifying and automating certain tasks, they can stay focused on interacting with customers, building relationships, and creating a successful business.
Retention secret #3: Make sure that you have a plan to improve your retentions by knowing who you are talking to. Personally, I hate SELLING. Yes, I enjoy chatting with people, but I don’t like to sell. So, I do all of my selling, recruiting and sponsoring on automation. That’s right, it works for me. I am happy and I get results.
The bottom line is that there are MANY different ways to build a successful MLM Business. Ultimately, they have to understand their associates—preferences, strengths, skills and behavior—and use that insight and the marketing tools at their disposal to provide value to their own audience. They don’t have to follow Their up-line’s system to be successful and build a loyal customer base.
LISTEN: ▶️ The Importance Of Retention
May you be wealthier,
-Corine-
The top producers in MLM don't make a list of 200 people, don't do home meetings or anything like that. They use something equivalent of a sales funnels.