MLMT 126: The Golden Rules To Pre-Framing Your Customers Journey
MLM Trigger Episode #126
Today we are going to talk about what’s the difference between a five-figure, a six-figure and seven-figure business?
The main difference is not what you might think. The path your customer arrives on, is very important. It’s not something you should overlook.
The difference between a five-figure, a six-figure and seven-figure business:
It’s not the products you sell.
It’s not the type of business you run—online or local brick and mortar.
It’s not the traffic.
It’s not the sales copy.
It’s not a high-converting website.
It’s not a product-launch method.
These things are all important. They’re all elements of a successful business. But they are NOT the core difference that SETS the levels apart.
The real difference between having a six, seven, or even eight-figure business is whether you understand the PHASES of a FUNNEL and can successfully monetize the different POINTS along the line.
LISTEN ▶️ The Golden Rules To Pre-Framing Your Customers Journey
When you driving traffic to a website, you need to know the first page the potential customer will hit. You need to know the second page the potential customer hits and everything he/she will experience while he/she is engaged with your business. You need to carefully engineer the process (or funnel) each customer goes through. And different types of people require different treatment (and different processes).
Lots of people talk about the lifetime value of a customer, but that’s not what we are talking about here. We’re talking about the path that you take your customers through. You need to zeroing on the variables in each step that can be manipulated for maximum money return—all while keeping a relationship so that the customer will continue to ascend your Value Ladder.
A person might be with you for a few days, a few months, or years. The money you make in your business depends on how well you manage the experience of every person who comes in contact with you—no matter how long they stay.
Your goal is to get the prospect to stick around and become a regular customer or repeat buyer. The longer you can keep them around, the more likely they’ll buy from you. The way you keep them around is by managing the experience throughout the process. The customer need to experience the seven specific points in your funnel. At each point, you can test, tweak, monetize, and build your business to whatever level you want. Once you know these seven points and how to maximize them, your life will change. It’s a great experience!
Let’s talk about the seven phases of a funnel, but first you need to understand the concept of a “pre-frame” because each step in a funnel is a pre-frame for the next step. That is why it’s essential to optimize these steps—not only to monetize your business, but also to build relationships, so they can know you little more, trust you and continue to buy from you.
Don’t make the mistake to focus 100% on short-term conversions. This mistake will cost you the long-term relationship that can be worth ten times as much as the money made through the initial point of contact and you’ll lose the respect of your customer.
A pre-frame is simply the state of mind you place someone in as they enter into the next step in your sales funnel. Changing the frame of mind, the mindset, can profoundly change the experience you have with someone.
When you start with a pre-frame, it’s more likely that your customers will respond the way you want them to respond. You set up a positive frame of mind before you asked the favor.
Mark Joyner, the Godfather of Internet marketing once said that not all clicks are created equal. Mark point out that what really matters most is where those clicks are coming from and what that reader experienced before they got to your site. He even went so far as to say that the frame people enter your website through, is probably the most important thing you can know.
Here is an example: Consider a person who came from a website that said.
"This website is a scam. They stole my money. They are unethical and I don’t trust them. Click here to see their new product.”
What do you think will happen when someone clicks through to see the product? The pre-frame was terrible. That visitor is probably not going to buy anything and will have hard time to even stay a few minutes on that website.
On the other hand, what if the person comes from a site that says.
“This website is amazing. I had a chance to talk to the owner for an hour and what he taught me changed my business and my life. My company was able to go from nothing to 6-figures within a year."
Click here to see their new product? The chances of converting that potential customer on this site are much, much higher.
You can sell more if the visitor enters your website through a good pre-frame. The frame through which someone entered your website completely changes what can happen on the actual page. So the trick is to figure out how to control the frame that your traffic is coming through.
LISTEN ▶️ The Golden Rules To Pre-Framing Your Customers Journey
May you be wealthier,
--Corine-
The top producers in MLM don't make a list of 200 people, don't do home meetings or anything like that. They use something equivalent of a sales funnels.