MLMT 236: The Framework To Create Your Best
MLM Trigger Episode #236
We talked about where to find your audience and today the different strategies to attract them and share your offer.
Different marketing strategies to attract your audience with different benefits. Explore and exploit the HOOK - STORY - OFFER that fit with you as the Attractive Character and your brand. This Hook, Story, Offer framework is the pattern that you’ll see over and over again in most ads and funnels online. It’s the core foundation for how we sell anything online.
The hook is an image or a headline that stop you just long enough to get your attention. It then asked you to click on a link, which tell you a story to build a relationship with you and explain the perceived value of the offer you would be getting. Finally, it leads you to an irresistible offer that would help you to get out of pain and move toward pleasure.
LISTEN: ▶️ The Framework To Create Your Best
This framework of Hook, Story, Offer is how you can diagnose what’s not working in every funnel that you set up. If an ad isn’t working, it’s always because of the hook or the story or the offer is not working. If a funnel isn’t converting, it’s always because of the hook or the story or the offer. It really is that simple and probably the most important framework that you need to master.
HOOK. A marketing hook refers to the strategy used in content and advertising that grabs attention, creates interest and makes an audience receptive to your messages. In other words, it gets your foot in the door.
Now that you know exactly where your dream customers are, your job is to throw some hooks to see if you can grab their attention. When you understand that the hook is the thing that grabs someone’s attention so you can tell them a story. You will notice and see thousands of hooks every day all over online and offline.
Every email subject line is a hook, trying to grab your attention for just a moment so you’ll read that email. Every post, picture, and video you see is a hook that is trying to get you to engage so they can tell you a story and then make you an offer.
Every picture on Facebook, LinkedIn, Instagram, thumbnail on YouTube and headline on a blog is a hook designed to grab your attention. We see hooks all the time, yet it’s hard to define exactly what they are.
Are they words? YES, they can be. Are they images? YES, they can be. Are they the backgrounds of your videos? Or the goofy things you do in the first three seconds to get someone to stop scrolling? The answer is YES they are.
Anything that grabs someone’s attention is a hook and the better you get at creating it, the more attention you will get.
Ask yourself:
-What hooks can you throw out that will cause them to stop and listen long enough to hear your story?
Pay attention the next time you’re scrolling your email to what hooks grab your attention.
-Why did you stop?
-Why did you click play?
-What did the hook say, and how did it make you feel?
Answering these questions will help you to become amazing at developing hooks in all your marketing content.
STORY. After the hook grabs their attention, you now have a small window to connect with them through story. There are TWO CORE GOALS from that story that you are about to tell them. The story will increase the perceived value of what you’re selling and the story will create a desire for them to buy now.
Anyone can throw up an ad and get someone to buy once, but if you are willing to share your stories, build a connection with your audience and actually serve them instead of only selling them something, they will continue to buy from you over and over again.
OFFER. The hook gets your customers’ attention, the story creates desire and the last step of every message, post, email and video is the offer.
The offer could be (joining your list, clicking your ads or buying your product) you’ll give them a special thing in exchange. The better the offer is, the more likely someone is to do the thing that you actually want them to do.
If any of your traffic campaigns or the conversion of your landing page aren’t working, it’s always ONE of the three “the hook, the story or the offer”. And if you want to solve all these problems, create better hooks, tell better stories, and make better offers.
Next: How to get traffic by earning it or buying it.
LISTEN: ▶️ The Framework To Create Your Best
May you be wealthier,
-Corine-
The top producers in MLM don't make a list of 200 people, don't do home meetings or anything like that. They use something equivalent of a sales funnels.