MLMT 167: The Formula For Higher Profitability
MLM Trigger Episode #167
We talked about one of the biggest secrets about the thank-you page is that you should use it to sell people something… Today we are going to talk about modeling the perfect presentation for your online webinar.
When creating your online webinar you want to use this model that took many entrepreneurs from making six figures or more within couple years.
So what is the secret to grow your business to a much higher profitability?
Do the EXACT same webinar every week for the next year.
After you understand that principle and going to stick to this model for the next 12 months. You will be perfecting your presentation and learn how to drive more traffic to the same webinar every week.
LISTEN: ▶️ The Formula For Higher Profitability
This model is based on a live event online, schedule every week on Wednesday or Thursday, because then you’ll have adequate time to promote it during the week.
You start your promotions on Monday and keep pushing hard until the day before the webinar. You send emails, connect on social media and other activities that drive traffic to your sign-up page. Whatever you can do to get people to this live event.
When the webinar starts, you stop all promotions because the rest of the week is about converting those prospects into buyers.
With that formula, your goal is to make some sales and recruit associates while adding new people to your list each week.
But setting that goal and doing a webinar every week (yes, the SAME webinar over and over again) is the recipe for new consistent leads and cash flow into your MLM business.
So each week you do a LIVE webinar selling people on your new opportunity. You spend the beginning of the week through the morning of the webinar promoting and get as many people as possible to show up on the webinar. Then you show the replays on the rest of the week. Then you start again filling you event for the upcoming day of the webinar. That’s it, that’s the whole model.
Eventually you can create an automated webinar so you don’t have to do it live every week, but not at first because right now, you HAVE to do it live. You need to get people’s feedback, make changes, and perfect your webinar. It’s more work, but the result could be worth six figures in a year and more over time.
Let’s take a look at the funnel you’ll be using to move people from registration through the purchase.
STEP 1: SEND TRAFFIC TO THE WEBINAR REGISTRATION PAGE.
The key to a high-converting webinar registration page is... CURIOSITY.
The headline builds a TON of curiosity. “How to __ without __” is typically the key to getting people to register.
Find a picture that makes NO sense but it’s kind of related to the topic but kind of strange to help increase your conversions dramatically so it arouses curiosity.
Nothing gets people to act (register, show up, and buy) better than urgency and scarcity.
STEP 2: SEND REGISTRANTS TO A THANK-YOU PAGE WITH A SELF-LIQUIDATING OFFER.
After people register, you take them to a thank-you page where you give them the basic information for the webinar. On this page, include a video, with you talking about why you’re so excited for the webinar.
Remember, the registration page is about curiosity. The thank-you page is about your passion and excitement for what they are about to experience on the webinar.
One of the biggest secrets about the thank-you page is that you can (and should) use it to sell people something. Call a “self-liquidating offer”.
STEP 3: SEND A SERIES OF INDOCTRINATION EMAILS.
Between the time someone registers for the webinar to the time you deliver it live, there are about a million distractions that could keep them from showing up. So during the in-between time, you send registrants videos to get them excited about the webinar, and presell them.
STEP 4: SEND REMINDERS.
The reminders start on day before the webinar, one the morning of the webinar, one an hour before, another one about 15 minutes before, then a final one that says, “We’re live—join us!”.
STEP 5: PRESENT THE WEBINAR LIVE.
Now it’s time to present your webinar and it should be about 90 minutes long. The first 60 minutes, you focus on breaking and rebuilding their false belief patterns. The last 30 minutes is the sales pitch. You deliver that with the stack, and add in the closes. When the 90 minutes is over, the remaining 15–30 minutes for Q & A, closing people between each question.
STEP 6: SEND FOLLOW-UPS AND CREATE LAST-MINUTE URGENCY.
As soon as a webinar is over, you shift focus to the replay campaign by using urgency and scarcity. That’s what gets people to take action.
STEP 7: CLOSE THE CART.
Sunday at midnight, it’s time to close the cart. The offer is done, and the Buy buttons are deactivated. That is it. You’ve completed your Perfect Webinar funnel. REPEAT the process over and over again.
By the time you will finally automated it, that presentation will be as tight as it can be. You will have every objection covered.You will know where exactly you get your traffic. The right follow-up sequences. And now you have everything down to the numbers. Watch what happens to your bank account and your expert status.
LISTEN: ▶️ The Formula For Higher Profitability
May you be wealthier,
--Corine-
The top producers in MLM don't make a list of 200 people, don't do home meetings or anything like that. They use something equivalent of a sales funnels.