MLMT 232: The Art And Science Of Lead Nurturing
MLM Trigger Episode #232
We talked about the importance of creating relevant content and today why relationships with your audience is essential to build a successful business.
Building and nurturing relationships with marketing associates and your leads is an integral part of any traffic strategy. It’s the secret sauce that can take your marketing from good to great. It’s important to understand the benefits of leads nurturing to developing personalized relationships with customers and prospects at every stage of the sales funnel.
A successful lead nurturing strategy focuses on your marketing and communication efforts by listening to the needs of prospects and providing the information that answers their needs.
On average a big majority of leads that you get are not yet ready to buy. That’s why it’s crucial to nurture relationships while building trust and maintaining a connection until prospects are ready to purchase.
Marketing automation is a great strategy to help you nurture your leads. It enables you to develop a flexible communication and create a pathway which allow you to build long lasting relationships with potential MLM customers and prospects.
Most customers need a warming-up phase to get to know you.
Over time by providing the right information at the right time you can build relationship with those people.
LISTEN: ▶️ The Art And Science Of Lead Nurturing
A lead nurturing email is a message sent to potential customers as they move along the sales funnel, encouraging them to convert. Good lead nurturing emails engage, entice and encourage your lead to continue interacting with your business.
You can also use a lead nurturing email sequence… which is a series of emails that is automatically triggered when the lead takes a certain action.
When it come to checking emails… statistics show that 99% of email users check their inbox on a daily basis and often multiple times a day. This makes using email a GREAT TOOL to nurture a lead toward conversion.
The process of lead nurturing occurs over some time with continuous effort. Using emails to nurture your relationship with potential leads can be highly effective but you need to be consistent.
1—Provide valuable content with expert insights. The first priority is to make sure you have something valuable to teach your leads. Think of your lead nurturing emails as mini blog posts. Remember, you are an expert within your industry. Continue teaching your leads something new and they will be more than happy to receive your emails and continue engaging with you.
2—Focus on one relevant topic per email. Each nurturing email should be focused around one topic and include a call to action. Put yourself in your lead’s shoes when creating emails because as they are bombarded by messages all day long. Keep the content of your email tied directly to the topic the lead initially converted on. Speak directly to the problem your lead is trying to solve.
3—Keep it short. The lead should be able to glance at your email and know within five seconds the value it provides to them. Encouraging your lead to interact with your business through a call-to-action pushes them toward a conversion. And leads that have no interest in your product or service cannot be nurtured into customers. Allow those to unsubscribe so that you can focus on the good leads.
4—Ensure the emails progress naturally. Carefully planning the flow of your emails will pull your leads through the sales funnel. The first email after the initial conversion might be educational, while subsequent emails should continue to educate while giving the lead an opportunity to convert a second time. Knowing that someone else was pleased with your product or service grows the lead’s trust in your business.
5—Stay consistent to your brand. Your business has an image, a voice and a brand. The emails that you send to leads should continue to represent all of those things about your business. Including a striking piece of information will give your lead something that they’ll remember later on their path to becoming a customer.
Entrepreneur that master the art and science of lead nurturing have a huge competitive advantage. Because this lead wasn't rushed through the buying cycle, but instead received content appropriate for their level of interest and education, they are in a far better position to turn into a customer.
LISTEN: ▶️ The Art And Science Of Lead Nurturing
May you be wealthier,
-Corine-
The top producers in MLM don't make a list of 200 people, don't do home meetings or anything like that. They use something equivalent of a sales funnels.