MLMT 212: Solid Lead Nurturing Booster
MLM Trigger Episode #212
We talked email lead generation — what is it — and why you need to apply it for your business. Today let’s talk about the importance of lead nurturing. Lead Generation
Lead nurturing is a highly effective way to generate more sales for your MLM business. When you combine lead nurturing with marketing automation, your results are the best.
Lead nurturing is about helping buyers along in their educational journey. At its core, lead nurturing is the process of cultivating leads that are not YET ready to buy. Nurturing leads is critical to your MLM business's success because these tactics directly impact a customer's decision about whether or not they want to convert into paying customers or associates.
LISTEN: ▶️ Solid Lead Nurturing Booster
Lead nurturing is the process of developing RELATIONSHIPS with prospects at every stage of the sales funnel.
A successful lead nurturing program focuses on listening to the needs of prospects and providing the information and answers they need in order to:
Build trust — Increase brand awareness — Maintain a connection until prospects are ready to purchase
Successful lead nurturing ANTICIPATES the NEEDS of the buyer based on who they are and where they are in the buying process.
Nurturing keeps your prospects engaged by providing the most relevant content, such as ebooks, guide for their situation. If done well, lead nurturing can build strong brand loyalty long before a prospect is ready to purchase.
Marketers often make the mistake to think of lead nurturing as nothing more than email communication. Instead, you should think of lead nurturing as a series of communications, in which each step has a clear and concise objective by moving someone to the next stage of the funnel.
It incorporates questions, which help you collect the information necessary to continually refine the relevance of your messages and move prospects through the buying cycle. And building lasting relationships based on trust requires an extensive knowledge of your prospects. Only then can you provide them with the most relevant content, messaging and assets.
Here are some tactics to leverage leads nurturing because when sales and marketing align… you will have more success and your customer retention rates will increase.
Attract attention with targeted content: Tailor intriguing, entertaining, and delightful content to target your MLM audience so you can identify the most-qualified leads.
Do more than just email: Reach your audience where they are — on multiple channels — rather than just email.
Multiple Touch Points: Boost your effort with a mix of content types and channels to increase your interactions and engagement among your target audience.
Efficient Follow Ups: Follow up with your leads in a timely manner to keep them engaged and interested. We cannot overstate the importance of follow-up in the MLM industry. Automated lead nurturing can help you reach your prospects, but a timely follow-up email is the best way to convert leads into customers.
Lean on automation: One of the best way to reach out to prospects in a timely way is to set up a specific automation. These are triggered email interactions that initiate once a prospect takes action, such as when they download an ebook or sign up to your blog. The moment they fill out their information, this triggers a response to thank them and offer them more information or helpful tips.
Personalized Emails: Personalize the emails to promote customer retention or associates. Make sure each communication sounds like it’s coming from a person…to a person. If it sounds like it’s coming from a robot, it will unlikely go nowhere.
Lead Scoring: Implement a lead scoring strategy to help you determine which MLM leads you should focus your time on. It’s a great way to prioritize your leads. It tells you where your prospects are in the sales funnel, who is ready for a more aggressive approach and who still needs more time to convert.
Keep the Cycle Moving: Lead nurturing is not a linear process. There are flows within markets and industries that require returning your efforts along the way. The tactics shared here should help you develop a lead nurturing strategy that is authentic, consistent and flexible.
LISTEN: ▶️ Solid Lead Nurturing Booster
May you be wealthier,
-Corine-
The top producers in MLM don't make a list of 200 people, don't do home meetings or anything like that. They use something equivalent of a sales funnels.