MLMT 93: Simple Truth Behind Their Objections
MLM Trigger Episode #93
We talked about everything you have done to this point that has been designed to encourage curiosity, build rapport, and introduce your new opportunity. Today we’re transitioning to the content section of the presentation.
Now we’re transitioning to the details of the content section of your presentation. You’ll be tempted to switch into teacher mode at this point. And if you’re not careful, it will destroy your sales. This is not a teaching presentation, this is a presentation to inspire people and cause them to actually take action to change their lives. The teaching is what you do AFTER they have purchased.
Remember, you are focusing on identifying their false belief patterns, breaking them, and rebuilding them with the truth. I honestly believe that the greatest service you can provide for someone is getting them to buy something. The act of buying creates a commitment that causes them to actually take action.
When someone go to an event as FREE guest, they most of the time never launched successful businesses from the info they got at the event. None…
Yet for those who paid to be in the same room, the success rate is almost 100%.
You need to learn how to structure your content in such a way that it teaches and inspires, but most importantly causes people to take action.
LISTEN: ▶️ Simple Truth Behind Their Objections
Remember this lesson because, you are not “teaching” them, you are breaking beliefs that had held them back for years and giving them new, empowering beliefs. This is actually teaching in its most pure form. The time for teaching strategy and tactics will come. But they need to come in with the right belief systems first.
Here is where you quickly state the first secret.
Secret #1: MLM Funnel > How to earn as much as the top earner in your company by using a MLM funnel that do the recruiting on your behalf without talking to your family, friends or strangers.
Then— you transition immediately into the next slide by saying…
“Now let me tell you a quick story...” Share Your Epiphany Bridge
Next, you will tell your second Epiphany Bridge story, which will kill the #1 false belief they have about the new opportunity you are presenting.
This story will help the audience better understand the new opportunity.
Remember, the goal isn’t to teach them, but to tell the stories around it— to give them the epiphanies that will create desire and belief. Then they will have to figure it out themselves.
The audience will immediately think, that’s great for HER. BUT
You have already positioned yourself as an expert, as someone successful so they can’t connect with you. So now you need to show some results that ordinary people have gotten from your vehicle.
Go back to your initial beta group and start sharing some of those great results, testimonials, and stories that are tied to this first secret.
So tell them: The great thing is— it didn’t just work for me, it works for all kinds of people.
Look, here’s Jane, and she always thought USING MLM FUNNEL wouldn’t work for her specific MLM business, but after she took that leap of faith and tried things this way, this is what happened...
Now you need to Break the Related Beliefs — Of course, people are going to have lots of other false beliefs and objections about this secret, right?
It’s time to break any other core beliefs they might have related to the vehicle.
You could say:
-You’re probably thinking THAT IT WON’T WORK FOR YOU, right?
-You’re probably thinking you need a lot of money to drive traffic to you?
Well actually, you only need 100 clicks a day.
Think about any false beliefs that they could come up with and just keep breaking those false beliefs until there are no more objections that anyone could possibly think of. Just mention the false belief and give a quick story or one or two sentences about why that belief is wrong and what the truth is. These stories are usually told in 30–60 seconds.
Finally, you’re just going to restate the secret / New Belief as a truth. The old belief pattern has been shattered, and you’ve installed a new one.
And that is the most powerful thing you can do as an educator and an expert.
So now you could say: I’ve shown you how you can use a MLM Funnel to do the recruiting for you… Isn’t that awesome?
Now you can Rinse and Repeat these steps for the first secret, go back and repeat the steps for the other two secrets. That’s going to be the majority of your webinar content.
When you change your presentation to this style, you are giving them more than just strategies and tactics. You’re giving them a paradigm shift. You’re changing their world from I CAN’T to I CAN and I WILL.
That’s the biggest gift you can give people—hope and belief in themselves. When you go through this process, you’ll spend 45 to 60 minutes breaking those underlying issues and, all of a sudden, the huge domino falls down. They have a new belief in the ONE THING, and now the whole world is open to them.
After the webinar, you’ll hear people saying, “I learned so much in that webinar.”
Again, you as the educator might feel like you didn’t teach that much. But you did more than teaching. You completely transformed the way they view the world, which is what you need to do if you’re expecting them to adopt your new opportunity.
LISTEN: ▶️ Simple Truth Behind Their Objections
May you be wealthier,
--Corine-
The top producers in MLM don't make a list of 200 people, don't do home meetings or anything like that. They use something equivalent of a sales funnels.