MLMT 204: Sales Qualifying Questions To Identify Prospects
MLM Trigger Episode #204
We talked about the components that we need to create a tripwire funnel and today let’s talk about the PHASES to create a MLM sales funnel.
Turn your leads into customers by guiding them throughout the entire sales process and fail-proof your strategy by applying the different phases of a sales funnel to get higher conversion rates.
As a network marketer, your goal is to get the most out of your website by converting your lead into customers/associates and using strategies that work.
To think that driving people to your website is already challenging, you must also learn to plan everything first before even building a sales funnel. Once you LEARN the different phases of a sales funnel is, you’ll reach your business goals in no time.
LISTEN: ▶️ Sales Qualifying Questions To Identify Prospects
What are the main difference in having a successful online business?
You might think that is the product/services your sell or the type of business you run or getting leads or even having a great sales copy or a high-converting website…
These things are all important. They’re all elements of a successful business. But they are not the core difference that sets the levels apart.
The real difference between having a successful business is whether you understand the phases of a funnel and can successfully monetize the different points along the line.
When you’re driving people to your MLM funnel, you need to know who is your potential customer that will click the first page. You also need to know the second page that they will click and everything they will experience while they engaged with your business.
You need to carefully engineer the process (or funnel) each customer goes through. And different types of people require different treatment (and different processes).
We are talking about the path that you take your prospects down and the variables in each step that can be tweaked for maximum profit. While keeping a relationship so that the prospect will continue to ascend your sales funnel.
Your goal, of course is to get the prospect to stick around and become repeat buyer or associate in your company. The longer you can keep them around, the more likely they’ll buy from you. The way you keep them around is by managing the experience throughout the process.
Before we talk about the phases of a funnel, you need to understand the concept of a pre-frame because each step in a funnel is a pre-frame for the next step. That is why it’s essential to optimize these steps—not only for profit, but also to build relationships and get people to continue to buy from you because you are someone they know and trust.
One big mistake many network marketers make is focusing 100% on short-term conversions. They sell so aggressively, focused on the sale at hand, that they lose the respect of their prospect. This mistake will cost them the long-term relationship that can be worth ten times more the money made through the initial point of contact.
A pre-frame is simply the state of mind you place someone in as they enter into the next step in your sales funnel. Changing the frame of mind can profoundly change the answer to a question or the experience you have with someone or something.
A pre-frame bridge is used to warm up people to get the kind of action you want them to take through the sales funnel. The pre-frame basically educates them about the problem or the solution so that the person is warmed up and ready to buy what you sell.
I remember my first Internet marketing mentor, Russell Brunson saying that not all clicks are created equal. He made me understand that what really matters most is where those clicks are coming from and what that reader experienced before they got to the site. He even said that the frame people enter your website through is probably the most important thing you can know.
You can sell more if the visitor enters your website through a good pre-frame. So the trick is to figure out how to control the frame that your leads is coming through.
Russell decided to be in charge of the pre-frame. So, he made a three-minute introduction video. It featured Tony Robbins recommending him, outlined several success stories and included the testimony of others who declared he was a great guy with a lot to offer.
Before I went on stage, he had the promoter introduce the video. The video played, and then he came up on stage right afterward. The video was the pre-frame and because he controlled the frame, he started seeing consistently higher sales almost every time he spoke.
LISTEN: ▶️ Sales Qualifying Questions To Identify Prospects
May you be wealthier,
-Corine-
The top producers in MLM don't make a list of 200 people, don't do home meetings or anything like that. They use something equivalent of a sales funnels.