MLMT 172: Results That Lead To Action
MLM Trigger Episode #172
We talked about how to create your presentation script by answering a simple set of questions… Today let’s talk about how to leverage emails marketing to convert your MLM prospect into customers or associates.
It’s been a long time since the first email was sent by Ray Tomlinson in 1971 and since then, we’ve been sending so many different types of email. We send and receive more emails today than ever before.
Building an email marketing strategy for growth that last many years means taking the time to build the right foundation. Think about how you would build a house. Before doing anything, you set the goal of what you want to accomplish and lay the basic foundation.
LISTEN ▶️ Results That Lead To Action
This is the same for your email marketing strategy, because it won’t be build in a day. You want to start planning and adding value to build an email list by creating a great email marketing strategy.
Regardless of if you've been doing email marketing for years or just getting started, having a good foundation will be important. As technology continues to change, you need to make sure that the foundation is solid. That is why our customers are changing the way they are interacting with your emails.
Let’s take a look at what building that foundation for your email marketing strategy should look like. Setting the foundation for a great email marketing strategy means remembering that there is a human on the other end of the email you send who will be reading that message.
Think about creating a helpful conversation and experience that will lead to impactful results for your MLM business.
I all areas of your marketing, you want to send emails to someone when they first join your list. You want to structure your first set of 5 to 6 email sequences by introducing yourself. Each email ends with a hook that draws them to the next email. Every email follows a script with different story structures.
In fact, you could do ALL the selling by email, and not even push them into attending a presentation. There are a few different ways to use successfully these emails sequences. The first way is writing out each story for the emails. The second way is making videos telling each of the stories, and then linking the video inside of the emails. Honestly the way your audience receives the story matters less that following the actual story structure.
One of the keys to remember is that each email needs to pull people into the next story in the next email. Think about how most shows on TV are able to pull you through the commercial breaks and by getting you excited by what is about to happen… Then cut off. You want to do the same thing in these emails, teasing about the next email that’s coming so they are waiting for it.
With this understanding it will help you provide an experience to your customers and communicate clearly why they are receiving the email, which in turn they will see the most value from it. At the core sending email with stories will help you building rapport and trust. You want to avoid sending boring emails or irrelevant to your MLM offer/opportunity.
The better you get at telling stories, the more effective you’ll become at persuading others, and you’ll know exactly what to say to your customers to bring them closer to you. That email should compliment what you are offering them, add value to what they are looking for by solving a problem or a pain point that they have.
When developing your email marketing strategy, it’s all about building trust. Every time you press send on your keyboard… you want to provide a human and helpful experience with your customers. Remember that email marketing requires more than just sending out the occasional email.
Today, you need to set up and maintain your subscriber lists, create relevant emails, and send these out systematically. Why? Because email continues to serve as the core communication platform on the internet and will only continue to grow. Currently, more than 3.7 billion people use email as a way to communicate.
Your whole goal is to create message automation that allows you to send different emails in response to a particular action. If a consumer just purchase your product/offer, they will receive an automatic welcome message that will serve as a confirmation of the purchase.
Email automation is a remarkable tool that provides you with the opportunity to send a message to your customers for any purpose on any day of the year.
When you are able to create a solid email marketing campaign and send the right message to the right people at the right time, you are sure to build an audience of highly engaged fans that can't wait for your next message to hit their inboxes. Additionally, they will be ready to buy whenever MLM product you have to promote.
LISTEN ▶️ Results That Lead To Action
May you be wealthier,
--Corine-
The top producers in MLM don't make a list of 200 people, don't do home meetings or anything like that. They use something equivalent of a sales funnels.