MLMT 233:  Optimize Your Marketing Strategy

MLM Trigger Episode #233

We talked about why Relationships. And today let’s how to Analyze, Optimize, Rinse and Repeat your marketing.

Tracking and analyzing your performance is crucial to understand what's working and what's not. You probably already know that having a clearly documented marketing strategy is critical for success.

Here is a question that needs an answer…

How can you tell if your strategy is truly working?
How should you go about making improvements?

You want to identify your marketing strategy because it is your entire online footprint. What kind of marketing methods you’re currently using like:

Pay-Per-Click, landing pages, social media, and email marketing.

Basically, it is your long-term game plan for how you will reach your prospects and convert them into customers or associates.

A documented strategy is defined on how you position yourself, the content you communicate to your target market and where you will communicate with them.

LISTEN: ▶️ Optimize Your Marketing Strategy

However, by breaking your strategy down into bite-small-sized, you can find out what is working and tweak what is not working to generate a high Return-On-Investment.

Here are some steps to help you analyze and then improve your marketing strategy:

Set Well-Defined Objectives— The first step is get a good handle on how your online marketing strategy is doing by figuring out why you’re doing this in the first place. You are most likely interested in targeted MLM leads and paying customers. You want more sales and a return on your investment. All these should be listed clearly so you are not lost in the marketing mix.

Your marketing strategy is a repeatable framework for your marketing initiatives. It’s a template for where to start and a clear vision of where you need to get to. Think of it like a blueprint for a house. If you gave that blueprint to few different builders, the methods they use to build the house may be different but the completed project will always match the blueprint and core strategies.

FIRST: Define Your Assets

The next step is to list out every aspect of your online marketing strategy.

1-Your target market: The group of people identified as potential customers and associates.

2-Your Value proposition: Your value proposition sets the tome for how to talk to your audience and what you want them to feel.

The number one reason why your product or services is the best choice for your target audience. First find out their pain points or their needs. Determine how you will stand out from competitors in your industry.

Learn what your competitors are doing to understand where you differ from them. Research your competitors website, their social media platforms, what they are posting about, their offers, their content marketing on how they solve problems and deliver value, their reviews, testimonials and results.

3-Marketing channels: Choose your marketing channels based on customer feedback.

The content platforms like blogs, landing pages social media profiles and tools you will use to reach customers. To get more sustainable and stable progress you want to owned and earned organic channels. Successful marketing is the result of promoting your product in the right place at the right price.

4-Brand messaging: The right messaging creates familiarity, builds trust and ultimately drives sales. But to resonate WHAT you said and HOW you say it… has to be consistent across your marketing channels.

Detailing brand messaging in your marketing strategy ensures that you speak the language of your customers.

What you do to help customers overcome concerns and achieve their goals. This list is necessary to determine if you’re spending the right amount of assets to get a return on your marketing investment.

SECOND: Develop A Timeline— You want to know the time you will spend to create the content in your social media platform by posting and blog publishing. Because each step of your marketing strategy should be mapped out so know how to navigate moving forward.

Even the best marketing campaigns need to be optimized over time. Assessing your goals, listing your assets and plans is the first step to analyzing your online marketing efforts.

The next step is finding the right analytics tools and using them properly so that you can improve your efforts and continue to reach your audience in different ways.

Revisit your marketing strategy every 6 months— Analyze, Optimize, Rinse and Repeat it.

LISTEN: ▶️ Optimize Your Marketing Strategy

May you be wealthier,


The top producers in MLM don't make a list of 200 people, don't do home meetings or anything like that. They use something equivalent of a sales funnels.

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