MLMT 253: Key To Building A Solid Business Foundation
MLM Trigger Episode #253
We talked about about the fourth stage of the customer awareness - Most Aware.. And today let’s tie all together with the HOW TO BUILD AN UNSTOPPABLE MLM TEAM.
Learn how to create a delightful online shopping experiences for each customer. Build deep connections with prospects and win customers for life.
So let’s look at the process of designing a strategy for your MLM business that increases your profits by maximizing the value of your customers. A successful strategy will grow your customer base and increase your profits through increasing transaction and quantity.
How to optimize the value of your customers in order to have them joining your team or becoming a loyal customer. The framework to focus on, is by increasing the value of your customers in order to expand rapidly. In fact, the optimization process continues throughout the customer lifecycle. As a result, it will increase brand loyalty and life-long customers.
LISTEN: ▶️ Key To Building A Solid Business Foundation
The first step in any optimization strategy is increasing the value of your products in the eyes of your target customers. Like currency, your products are only as valuable customers agree that they are.
There are a few effective steps to optimize the perceived value of your products:
—1 Defining your ideal customer is the very first step to understanding how to communicate with your audience, how to better solve their problems and how to establish a long-term relationship. Grab the right audience and target to them.
—2 You need to understand what your customer’s needs. What can your product give them? The thing is, we don’t buy things, we purchase the impact it has on our lives. This before-after process is the reason all purchases are made. Once we start to understand that we are not selling products, but solutions to their problems.
—3 You need to determine the uniqueness of your product and explain how your products meet your customer’s needs. What are the most important benefits your product offer for a potential customer? Why should a customer buy from you rather than your competitors? You need to stand out from the mass of similar products.
—4 Choose a traffic source to target and which of these traffic sources you will use. Like: organic search results - paid search results - paid-per-click advertising - social media.
—5 Offer a lead magnet. A lead magnet is a free product or service you provide to leads in exchange for their contact information. The best lead magnet for your business will depend on three factors: what you sell, who your customers are and what they want. Once you have customer’s information, you can market your goods directly through their email, mailbox, or social media feeds. Like:
How-to guides - Tutorials - Videos - Podcasts - Webinars - Workbooks - Checklists
—6 Offer a tripwire. At this point, you have a Lead Magnet that is producing opt-ins and contributing to the growth of your email list. However, your Lead Magnet is simply creating prospects, not customers. The conversion of those leads into customers is the next phase in the process, you will need a Tripwire for this.
To value your customers also means giving them choices. By advertising low-ticket items “between $1 to $30”, you are giving them options and inviting them to initiate buying. It is essential to understand that creating such offers might not always be profitable for you. So, the goal is to convert prospects into customers by offering products at the price they can’t resist. Once they have a purchase with you, they will be comfortable to buy your core MLM products.
Like all science-based marketing strategies, the key is to focus on customer value to build a loyal customer base, which forms a solid foundation for sustainable growth. Loyal customers provide a stable revenue stream, refer new customers and often become associates.
LISTEN: ▶️ Key To Building A Solid Business Foundation
Next: Let’s talk about selling yourself to your audience
May you be wealthier,
-Corine-
The top producers in MLM don't make a list of 200 people, don't do home meetings or anything like that. They use something equivalent of a sales funnels.