MLMT 104: How To Grow Your Bank Account & Your Status
MLM Trigger Episode #104
We talked about the 5 first steps and the last steps are: Sending FOLLOW-UPS emails that CREATE LAST-MINUTE URGENCY and CLOSING THE CART that you’ll be using to move people from registration through the purchase.
STEP 6: SEND FOLLOW-UPS AND CREATE LAST-MINUTE URGENCY.
As soon as a webinar is over, we shift focus to the replay campaign. Some people get REALLY intense with their replay campaigns, but the basics are Urgency and Scarcity. That’s what gets people to take action. It usually DOUBLE your sales between the time you end the webinar and when you close down the offer Sunday at midnight.
Friday, Saturday, and Sunday you will deliver follow-up emails including the webinar replay link. The first day, you talk about what a great response you had on the live call and offer them a chance to watch the replay...if they access it quickly. When the cart closes, the replay link disappears as well.
Sometimes in your follow-up sequence you’ll send a PDF cheat sheet (similar to CliffsNotes) that briefly summarizes what you covered in the webinar or even a PDF version of your slides so they can see what you covered in the webinar.
LISTEN: ▶️ How To Grow Your Bank Account & Your Status
Some people are more visual learners who prefer to read text over watching a video. People are busy and they may not have time to go watch your 90-minute presentation—but they WILL scan over your PDF.
In this email, you also remind them that the offer is only live until Sunday. These few days are all about to create “urgency and scarcity”. If people think they have all the time in the world to buy, they won’t.
On the last day, you send a couple of emails reminding them that the cart closes at midnight. You recap the main reasons they should buy and leave it at that. It’s amazing how many people will hit the Buy Button one minute before midnight!
STEP 7: CLOSE THE CART.
Sunday at midnight, it’s time to close the cart. The offer is done, and the Buy Buttons are deactivated. That’s it. You’ve completed your Perfect Webinar funnel.
RINCE & REPEAT
Monday morning, you start all over again with Step 1: Driving Traffic.
Each time you go through this process, you will improve. You’ll figure out different ways of presenting that get more people to buy. You’ll answer more questions. You’ll fine-tune your ad targeting. The point is to never stop after one try—ESPECIALLY if you had disappointing results.
No one showed up for my friend first live webinar. She had a few hundred people registered, yet for some reason no one showed up. She had spent months preparing and not a single soul attended. But she didn’t give up. She kept refining her process. Eventually she became very successful.
Would that be okay with you?
If you knew you could make six or seven figures in a year, would you keep going in the face of disappointment? Yeah...me, too.
What happens if you get great results from your first live webinar?
Should you automate it and move on to something else?
NO NO— This is a huge mistake people make—automating too soon.
You need to do your webinar 60+ times before you finally decide to automate it.
One full year of the same webinar WEEK IN & WEEK OUT
By the time you finally automated it, your presentation will be as tight as it can be. You’ll have every objection covered. You’ll know exactly how to get traffic. You’ll have just the right follow-up sequences. And you’ll have all the numbers down to the penny. Because you will have spent so much time perfecting the webinar, you will get predictable results from the automated version.
To recap the 7 STEPS Formula:
STEP 1: SEND TRAFFIC TO THE WEBINAR REGISTRATION PAGE.
STEP 2: SEND REGISTRANTS TO A THANK-YOU PAGE WITH A SELF-LIQUIDATING OFFER.
STEP 3: SEND A SERIES OF INDOCTRINATION EMAILS.
STEP 4: SEND REMINDERS.
STEP 5: PRESENT THE WEBINAR LIVE.
STEP 6: SEND FOLLOW-UPS AND CREATE LAST-MINUTE URGENCY.
STEP 7: CLOSE THE CART.
So the last step is to repeat your webinar. Again and again. Run it every week for a full year and watch what happens to your bank account and your expert status.
LISTEN: ▶️ How To Grow Your Bank Account & Your Status
May you be wealthier,
--Corine-
The top producers in MLM don't make a list of 200 people, don't do home meetings or anything like that. They use something equivalent of a sales funnels.