MLMT 229:  How To Plan Your Business Objectives

MLM Trigger Episode #229

We are focusing on understanding the buyer’s journey and the customer’s journey. Today let’s talk about how to craft a successful traffic strategy.

A traffic strategy isn't something you pull out of a hat. It requires careful planning and it should align with your broader business objectives. Establishing your traffic goals and routes is crucial to ensure you're on the right track.

Developing a marketing strategy is all about understanding who your MLM customers are, how your product fits into your target market and where to reach the right people.

So what is a marketing strategy?

A marketing strategy is your game plan for finding your target audience — those people who are your potential customers — and turning them into customers. Your marketing strategy should also support your network marketing's business and communicate why you’re the better choice over your competitors.

Remember that you should get organized when it comes to your marketing strategy. One of the most critical parts of building a marketing strategy is documenting it and tracking its success. It’s important to note that a marketing strategy is not the same thing as a marketing plan.

LISTEN: ▶️ How To Plan Your Business Objectives

Your marketing strategy is the highlights of what your marketing efforts need to achieve to be effective. And a marketing plan is a roadmap showing the steps you’ll take to achieve your marketing goals. It’s about your individual tactics you use to do your marketing, as well as how you track the success of your marketing efforts.

In your marketing strategy you should include:

Your goals- which might be as simple as— increase brand awareness or grow our customer base by 10%.

Your target market- Review what your MLM target market is and your ideal customer.

A competitive analysis- You need to know what’s out there. Look at your competition and see how you compare to them. A detailed competitive analysis gives you a focused look at the market and what it takes to succeed.

The right tools- Which will make your strategy realistic and achievable.

In your marketing plan you should include:

A mission statement. You can’t start a plan with a reason that aligns your marketing

efforts and with your business goals.

Your KPI- which are the metrics for success. They help you outline your short-term goals to keep you heading the right direction.

Your buyer personas- These should reflect the customers you already have and the ones you want to attract.

A content strategy. We know that content is king. So you need to work out what content you’ll create, where you’ll post it and how you’ll promote it.

A budget- Marketing has its costs. You’ll need to clearly lay out your budget to determine what you can realistically achieve.

As an entrepreneur you must do a little bit of everything for your online business to succeed. And one of these things is to know how to generate more traffic to your site. The key to an effective marketing strategy or marketing plan is having the customer in mind at every step. Focus on solving their problems and don’t waste your time on things that won’t do that.

Problem-solving is a mental process that involves discovering, analyzing and solving problems. The ultimate goal of problem-solving is to overcome obstacles and find a solution that best resolves the issue.

Plan your marketing strategy first and market it later— The first step of a marketing strategy is to identify your business goals—in doing so, you can develop the marketing strategies needed to reach these goals.

LISTEN: ▶️ How To Plan Your Business Objectives

May you be wealthier,


The top producers in MLM don't make a list of 200 people, don't do home meetings or anything like that. They use something equivalent of a sales funnels.

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