MLMT 245: How To Negates The Need To Hard Sell
MLM Trigger Episode #245
We talked about what causes people to move toward you and today let’s talk about how to market your MLM product.
As an MLMer, you want to learn how to market your Multi-level Marketing. Most of the time, people don’t know how to market. If you want to have the advantage over your competitors, you will need to learn that skill.
In simple words, selling transforms the goods into money, but marketing is the method of serving and satisfying customer needs.
If you don’t learn how to market, then you’re just selling. And you’ll always have to sell hard, sell with high pressure and awkwardness. But if you learn how to market, it negates the need for you to hard sell.
LISTEN: ▶️ How To Negates The Need To Hard Sell
Building a MLM business is tough and when you can differentiate selling and marketing it will be much easier. Marketing is a key part of growing your business and start building a profitable organization.
It’s all about delivering the right message, to the right audience, at the right time. To achieve this, you must first identify who you are trying to target and understand their behaviors and interests. This means, don’t try to offer everything to everyone because that approach won’t work.
One of the most important things you need to do before starting marketing your business is defining what success means to you. You need to be clear on your definition of success before starting, so that way you will know how hard you need to work for it. It's your motivation for getting up each day and working on building your business.
Be sure to develop a clear understanding of your "WHY."
1- Having a purpose
2- Defining your target audience
3- Knowing their needs and wants
4- Developing your marketing strategy
5- Developing your brand that make you stand out from other distributors
Multi-level marketing is a business model where you sell products or services through a network of distributors. Of course the key to success in this industry is building a large enough downline so that you can make residual income off of their sales. But one of the worst things you can do is trying to recruit your friends and family with your marketing efforts.
Learn to overcome the fact that friends and family won’t become the main growth generator for your business. Pick yourself up and keep moving forward.
Focus on taking consistent action every day. Don't get discouraged if you have a couple people in your team who are not doing anything. And…
Become a student of marketing but not from the old strategies that most MLM companies and up-lines share with their distributors. We're all given the same network marketing scripts which doesn’t work anymore. As a marketer you don't want to make a list of unqualified prospects. Or, invite your friends to opportunity meetings when you know they have zero interest in becoming entrepreneurs.
If you learned how to market your product and business opportunity, you could transform these frustrating experiences into enjoyable experiences.
As a marketer first identifies your qualified prospects and identify their needs. Then find those people who need your products. And you only market to those people already motivated to solve that problem.
You want to set up an online systems that help you attract the very people who desperately need to solve that problem with your product and business opportunity. When people understand that you're sincere and genuine in everything you do and that you are a value provider (focused on their needs), they will willingly enroll with you.
The best way to work toward becoming a six-figure earner is to focus on providing value. A leader will teach others how to solve problems for themselves and others. Building a successful MLM business requires dedication, focus and consistency.
LISTEN: ▶️ How To Negates The Need To Hard Sell
Next: Lead generation for your specific product
May you be wealthier,
-Corine-
The top producers in MLM don't make a list of 200 people, don't do home meetings or anything like that. They use something equivalent of a sales funnels.