MLMT 180: How To Make It Simple To Sell Your Offer
MLM Trigger Episode #180
We talked about the strategies to make your offer irresistible. Today we want to learn about this marketing technique to build an effective sales funnel.
Do you want to boost your MLM Sales?
Are you tired of following up on leads that go nowhere?
Let’s take a look at this highly effective technique that makes it simple to sell your offer. It’s call the VALUE LADDER. And how you can apply it to your own MLM business.
First we need to understand: What is a Value Ladder?
A value ladder, also known as a sales ladder is a method through which you offer your product or service in ascending order of value and price.
LISTEN ▶️ How To Make It Simple To Sell Your Offer
You start with the least expensive product or service and then work your way up to your most expensive one which is “joining your MLM opportunity”.
This is a great tactic for acquiring new customers and adding them to your mailing list.
Why would you want to use a Value Ladder?
A value ladder is a highly effective marketing tool.
Here’s how it works: Let say for example, that you are selling a weight loss program and you are giving away a FREE eBook about a training program on how to lose weight with this secret formula. Many people will take up the offer because it’s free.
Then, you’ll send the eBook and also an offer for the next product on the next tier. This might be the free sample supplements on weight loss but this time you will charge a small amount for the shipping.
If the customer decides to purchase it, you’ll offer them the next product. Maybe this time it’s the MLM product itself. You’ll keep repeating these steps until the customer declines an offer, or you’ve sold your premium item. In this case, it could be by joining your MLM opportunity.
Why is a Value Ladder Effective?
A value ladder is effective because you’re offering the customer a great deal to start off with. That gets your customer foot in the door.
By increasing the value of the offering to a small cost, you’re avoiding the huge leap in price. Someone who’s signing up for a free or low-value offer is not necessarily in the market to spend a lot of cash. If you hit them with the $150 offer, they’ll decline.
You’ve no idea of how much the person might be willing to spend. They could have a spending budget of $10 or $1,000. This is where the value ladder comes in. With a value ladder in place, you’re providing increasing levels of value.
The person with $10 in their bank account could just buy the related eBook. The person with the $1,000 in the bank could possibly buy your premium offer and many other items along the way.
By providing them with the eBook for free, they get an idea of the quality of your products. They might also feel a little obligated to you. After all, you gave them a great book for free. The better the value of the initial offer, the more likely they are to consider the next offer in the following tier.
Let’s look at an example of a value ladder in action:
In this hardware store three clients enter. They’ve come in to get the outstanding deal on paint, as the owner selling them at a low price to attract people into the store.
Here’s how this scenario can develop WITHOUT a value ladder:
Client A just buy the paint for $8.
Client B has $40 with him. He’s here to get the paint too. Let’s assume that he spends $20 total.
Client C has $200. He’s well able to afford the premium paint priced at $50.
Overall, the store owner received $78. That sounds good, but he is leaving a lot of money on the table.
Here’s how this scenario can develop WITH a value ladder:
Client A purchases the paint, he has no more money for anything else. He still spends $8.
Client B has his $40. He comes in to buy the paint, but the owner up-sell him with other items. He spent $40 in total.
Client C comes into the store to check out the premium paint. The owner tells him about other smart items to complement his purchase. Finally, he spent all $200.
Overall, the owner received $248. That is way better!
Of course, this is an ideal scenario… But the same rules apply in our MLM business too and you can turn something good into something way better.
How to structure your Value Ladder correctly?
To be successful you need is to create a series of offers that logically follow one from another.
You start with a low Value Offer. Make sure that you choose a valuable product and try to make the offer as enticing as possible. Then you make a Tier Two offer. Maybe the free sample product but they cover the $5 shipping. Because the price is low, they have a chance to receive some value in a non-threatening way and see if they like the experience.
There’s no end to the level of backend services you can add to your value ladder. The truth is that a well-thought-out value ladder can make up-selling a lot easier.
If you keep providing more and more value, people will spend more and more money to keep working with you.
The Value Ladder is the key to building your marketing MLM funnels and mastering everything else. The only limit to your value offerings is your imagination. Keep thinking of higher and higher levels of service and you can keep charging more and more money. There’s always something else you can offer.
LISTEN ▶️ How To Make It Simple To Sell Your Offer
May you be wealthier,
--Corine-
The top producers in MLM don't make a list of 200 people, don't do home meetings or anything like that. They use something equivalent of a sales funnels.