MLMT 213: How To Increase Your Email List
MLM Trigger Episode #213
We talked about the importance of lead nurturing and today it's about email conversion rates. Lead Generation
What is email conversion rate? In simple terms, an email conversion can be described as when subscribers take a specific action after receiving and opening an email you sent them. The number of recipients who perform the desired action to the total number of emails sent gives the rate of conversion.
In short, the email marketing conversion rate is the fraction of email recipients who have completed the goal action. You can analyze the success of the email marketing campaign with the help of this rate and the consistent numbers over a specific period.
LISTEN: ▶️ How To Increase Your Email List
Why conversion rate matters?
To determine how effective your marketing efforts are, you have to know how many people are responding to them.
When it comes to conversion, emails still reign above every other medium.
Even though it is one of the oldest tools used for COMMUNICATION, it’s an effective tool to check your conversions.
Email conversion rate is the way to discover how well your efforts turn out. And more importantly is an ACCURATE and MEASURABLE number that you can trust. It tells you whether you need to revamp your strategy or stick to what is already working.
Now that you know what email conversion means… let’s put it into perspective and learn how to calculate it. The formula for email conversion rate is the total number of conversions divided by the number of successfully delivered emails. You get the final conversion percentage once you multiply the result number by 100.
Here are some strategies to double your email marketing conversion rate.
1— List pruning… Pruning your email list is the process of getting rid of inactive subscribers. Cutting the list you spent years building can seem like a step backwards, but it’s not. In fact, it’s a sure way to improve your email marketing returns and make better connections with your list. So keep trimming your list every once in a while so that you don't see a dip in your conversion rates.
2— Segmentation…The next strategy is to segment your list diligently. It’s the practice of dividing your lead list into groups or segments, where each lead in the group shares a common denominator.
3— Email frequency… Or you send one too many emails and the user unsubscribes or you don’t follow up with your leads on a regular basis and you are in the out-of-sight — out-of-mind scene. You need to find the balance.
4— Mobile-friendly email… You have to implement this strategy in all your marketing emails. Because it’s estimated that 7 out of 10 people will delete emails that don’t display properly on mobile devices.
5— Powerful subject lines… You can bring the readers in through perky one-liners or intriguing facts that make them click.
6— Act of personalization… A personalized touch can go a long way in a world that is quickly moving towards AI.
7— Sense of urgency… Use this time-tested notions of urgency or scarcity to motivate action, regardless of the information you present or the MLM campaign you execute. It’s one of the oldest marketing strategies in the book. And it’s so popular because it works like crazy.
8— Attractive CTA… Make sure you come up with an innovative CTA that appeals to the prospect and helps you stand out from others MLM competitors.
9— Dedicated landing page… An impressive landing page is essential for increasing your email marketing conversion rate.
10— Email management… Appropriate email management refers to recognizing the recipient’s stage in the consumer journey and sending coherent emails.
11— Minimum email form fields… It is recommended to avoid using any kind of form in your emails. This is because forms are difficult to fill out, especially when your prospects use a mobile device.
12— Automated drip campaigns… After prospects do specific activities on your site, an automated drip campaign will deliver them emails at predetermined intervals. This keeps your MLM brand in the minds of your customers and significantly impacts your email conversion rates.
As you can see, the email conversion rate is closely related to the journey of the user experience. More time you invest in crafting the user experience the higher your conversion rate will be.
LISTEN: ▶️ How To Increase Your Email List
May you be wealthier,
-Corine-
The top producers in MLM don't make a list of 200 people, don't do home meetings or anything like that. They use something equivalent of a sales funnels.