MLMT 248: How To Increased WANT Awareness
MLM Trigger Episode #248
We talked about how brand awareness and today let’s talk about the customer awareness stage… the first stage is: Unaware customers.
Before a customer lands on your site, they’ve been on the journey—not just online, but in their mind. That being said, you need to have a basic understanding of the psychology behind the purchase decisions. This is vital if you want to create content that converts. So let’s walk through the consumer awareness cycle and how you can integrate it into your content strategy to increase traffic and sales.
What is the awareness cycle?
Customer awareness refers to two key concepts:
-How knowledgeable potential consumers are about your services or products
-How conscious prospects are of their needs in relation to your company's offerings
LISTEN: ▶️ How To Increased WANT Awareness
Usually you describe customer awareness as a scale from unaware to most aware. Some customers may know that your company exists but not that they have a need for your product which could help them. Likewise, some customers may know that they currently have a need but not how your MLM product could solve that need.
Why people aren’t buying?
1- Many network marketers aren’t aware that their products can solve the customer problems. Understanding which specific customer problems your product solve—or how it will make your prospective customer’ lives better in some way, are the secret ingredients for success. Your marketing messages should pinpoint your prospect’s pain or desired outcome and present your products as the solution or “pain killer.”
2- There’s no trust in your brand/attractive character or website. Why should your potential customers buy from you instead of other MLM competitors?
Walk in your prospect’s shoes: What positive additions would help you to convey that you’re a trustworthy, reliable person that sells high-quality products?
3- Prospects aren’t able to find the right product... If your site has too many options, people can easily feel overwhelmed and experience decision fatigue—which means they won’t end up buying.
4- Not easy enough to make a purchase... Around 70% of people abandon their cart—often because the checkout process is too slow and painstaking. This is a big one.
What these 4 roadblocks have in common: The simple truth is that people aren’t buying because your current marketing messages aren’t aligned with your visitors’ stage of awareness.
Did you know that...
Only 5% of your visitors come with the intention to buy immediately
45% of your visitors WON’T purchase now, but they DO have buying intention
50% of your visitors are NOT even considering buying anything from you.
Creating content for the unaware stage which is the first stage in the cycle.
It all starts with crafting detailed customer personas based on your target audiences. You should be able to put together a solid profile of the people most likely will use your product or service.
At this point, the customer is unaware that they have a problem or that you can solve their problem— they don’t know where to start. Your content’s job is to act as a guide that makes them problem aware. Guiding them and presenting clear info on identifying the problem and how to solve it, will help you convert these browsers into buyers.
Creating the perfect, individualized shopping experience is key to building a MLM business with brand authority and loyalty.
—When you deliver the right message, to the right person, at the right time that keep them coming back over and over again. Your visitors will get excited about buying from you and become genuine fans of your brand and your marketing messages.
LISTEN: ▶️ How To Increased WANT Awareness
Next: The second stage of a MLM sales funnel (problem awareness)
May you be wealthier,
-Corine-
The top producers in MLM don't make a list of 200 people, don't do home meetings or anything like that. They use something equivalent of a sales funnels.