MLMT 247: How To Impact Your Prospects
MLM Trigger Episode #247
We talked about how to attract leads for your specific product and today let’s talk about the brand awareness stage when the customer browses and becomes aware of your product.
People can’t purchase your products or services from you, if they don’t know your product exist. This is where understanding the buyer’s journey is incredibly important. You need to learn how to improve your brand awareness and positively impact your marketing efforts. Why? Because brand awareness is about IMPACT.
What is brand awareness?
Brand awareness is a marketing term that refers to how familiar your target audience is with your brand personality and how well they recognize it.
Establishing brand awareness is valuable when marketing and promoting your MLM company products so they can trust you and buy from you.
Focus on building awareness within your targeted audience to make these consumers aware of your brand and what products or services you have to offer them that would solve a pain point.
LISTEN: ▶️ How To Impact Your Prospects
Your brand awareness will set the tone for a person’s entire experience with your brand. Brand awareness creates a community that generates word of mouth buzz.
Like if someone said “I love this product, and I know you will too.” Your community knows what their friends and family like.
Your audience becomes a pipeline to your most relevant customer in that exact moment their friends and family need your product. That is the power of brand awareness.
How to build brand awareness?
1- Be a person, not your MLM company
To leave an impact with your audience, you’ve got to define yourself as more than a associate that sells product. Ask yourself…
How would you define yourself?
What words would you use if you had to introduce your brand to a new prospect?
2- Socialize
If you are an introvert or an extrovert, it doesn’t matter… all of us benefit from social contact and spending time with one another. It’s how we stay connected, learn new things and become known by others.
3- Tell your story
Storytelling is an incredible and powerful marketing tactic, whether you are marketing your products or promoting your brand.
Why? Because it gives something real for your audience to get hook with your offer. People like hearing stories about each other. Authenticity is impactful and it can lead to a big boost in your brand awareness.
4- Make sharing your product easy
Whatever your industry product offering is, make it easy for your audience to share your content. it could be blog posts, PDF information, videos, social media posts or product pages. It doesn’t matter what it is, as long as it’s shareable. Word-of-mouth marketing is the most effective way to establish trust and familiarity among prospects. The secret to word-of-mouth marketing is to create something worth talking about— it could be products, services or experiences.
Brand awareness is a powerful concept that can have a major impact on your marketing efforts and your income.
Establish and build awareness for your brand and you’ll find yourself with a loyal prospects/customers that recognize your brand among other MLM competitors. They will choose your products time and time again and recommend their friends and family to do the same. Learn how to use word of mouth marketing to attract new customers, build brand loyalty and drive sales.
LISTEN: ▶️ How To Impact Your Prospects
Next: The first stage of a MLM sales funnel (customer awareness)
May you be wealthier,
-Corine-
The top producers in MLM don't make a list of 200 people, don't do home meetings or anything like that. They use something equivalent of a sales funnels.