MLMT 190: How To Get More Conversions
MLM Trigger Episode #190
We talked about getting to know YOU by using brand identity in your marketing. Today we are going to talk about a wide variety of email marketing techniques.
Email marketing is among the most important components for maintaining an active MLM follower base. Once someone signs up to your email list you should have a set of automatic emails ready to go out from the very beginning and start building relationships as soon as possible.
You want the sequence to build RELATIONSHIP, to make sure that your subscribers get to know you on a more personal level.
LISTEN ▶️ How To Get More Conversions
What is an email sequence?
An email sequence is a series of emails sent to a prospect or customer automatically using an online automation software based on pre-determined time or action being met.
For example: Once a prospect signs up to your email list, you can automate a welcome email and then send them other emails in the series every few days. Email sequences provide a great way to continuously communicate and build a profitable relationship with your prospects.
Email sequences are effective for the following:
Educating your audience on the need for your products
Make your audience feel good and engage with your products
Make them take the desired action
Follow up with the leads you’ve collected
Importance of creating email sequences
Email sequences offer an automated way to send email messages to your prospects and customers. It saves time as you don’t have to send the emails manually.
Email sequences are effective in moving prospects through the sales journey. You can design an email to fit specific buyer persona to help solve their problem and get what they desire most.
Email sequences help to acquire new customers and retain existing customers easily through marketing messages. This increase conversions and sales.
Email sequences can be sent to prospects and customers at the right time or in response to an action they took on your website when they are likely to read it. This helps to get the best result.
The first type of email is your Welcome Email Series… Why?
A welcome email is an email you send as soon as a user signs up on your website, blog or on social media. The welcome email is effective because it has an average open rate of over 50%. The welcome email series is underused and it’s a no-brainer sequence that might just get you extra sales. Just set it up and go… it’s that simple.
Right after your MLM prospect opts in, give a strong impression by giving them something for FREE.
Then, introduce your brand story and congratulate them for being proactive.
The welcome email sequence is your first touchpoint with your prospects, so this is a make-or-break experience. A friendly welcome email will encourage your prospect to engage and interact with your product or services. Is a chance to leverage on SIGN-UP momentum by asking people to tell you what they want, so you can give it to them…
The second type of email is the Onboarding Email Sequence… Why?
In this sequence, you will send useful information your prospects need to keep them engaged on your MLM website and to encourage them to start buying from you. To get the best out of an onboarding email sequence, you need to use personalization and provide the benefits of your product or services. Onboarding emails are very effective because it helps new users to learn how your product works and stay loyal to you.
The third type of email is the Abandoned Cart Email Sequence… Why?
This means that out of every 100 prospects, 70 of them will leave without buying anything. Therefore, you need to prevent it by creating an abandoned cart email sequence for your MLM business. When you use the abandoned cart email sequence, you can recover about over 40% of the lost prospects.
The fourth type of email is the Repeat Customer Email Sequence… Why?
Statistics revealed that returning loyal customers spend 100% more than new customers. Therefore, you need to create a repeat customer email sequence to help encourage them to buy more. Use the opportunity to show the benefits of your MLM products, make your customers feel appreciated, and keep your brand alive in their minds.
The fifth type of email is the Re-Engagement Email Sequence… Why?
Not all the customers that purchased your product or services will stay forever. Some of them will leave. How do you re-engage those that left? The answer is to create a re-engagement email sequence for them that encourage them to come back and purchase your MLM product again. All you need is to give them targeted offers and discounts to entice them to buy from you again.
Email sequences are effective in building long-lasting communication with your prospects. It helps you to educate your audience about your product or services and helps them to take the desired action. If you follow up with the email sequence type, you’re going to be amazed by how much more successful you are—early on and as long as you continue to send emails to your targeted list.
LISTEN ▶️ How To Get More Conversions
May you be wealthier,
-Corine-
The top producers in MLM don't make a list of 200 people, don't do home meetings or anything like that. They use something equivalent of a sales funnels.