MLMT 271: How To Build A Comprehensive Sales Funnel
MLM Trigger Episode #271
Last episode was about how to create an offer that sell your product itself and today let’s talk about how to market your products online with a sales funnel.
Moving people from prospect to paying customer can be one of the most profitable concepts an entrepreneur can master. Any experienced network marketer will tell you that the completion of a sale is only a small part of the sales process.
Selling is not an act, but a process. It begins long before any transaction takes place.
Learn how a sales funnel is used as a tool to discover how users engage with your product at every stage of the customer journey. The process of turning someone into a paying customer requires multiple steps. A sales funnel is a series of strategic relationship-building experiences that turn unaware prospects into paying customers through an automated process.
LISTEN: ▶️ How To Build A Comprehensive Sales Funnel
A sales funnel is a visual representation of your customer journey, with people from your target audience funneling in and giving you a small number of paying customers coming out the other end. A sales funnel helps you understand the customer’s purchasing journey, while also identifying what stage they are at.
Also a proper sales funnel allows marketers to anticipate the questions and doubts the customer may have at various stages. These insights can be used to create and deliver relevant and timely marketing message to the customer. A good sales funnel is built on a deep understanding of your existing customers.
They work best when they are built with specific goals for your defined target audience and are executed with COMPELLING MARKETING CONTENT.
The basic structure to design a sales funnel has the following stages:
1— Awareness. When your target audience is not in the market to buy from you at the moment. They learn about your product for the first time and they are in the awareness stage. These people are going through exploring options to solve a specific problem.
2— Interest. The first interactions will hook some of these newly-aware people and draw them slightly deeper into the funnel. With their interest piqued, these people will spend some time getting to know more about your offerings. At this stage, the customer probably has questions about your product and how it fits into their needs.
3— Desire. The main goal at this stage is to show prospects what life would be like if they chose your product or service. Remember, by this stage they may have already compared your offerings to those of your competitors. So, it is important to clearly answer their questions and help them understand how your offerings can solve their problems or needs.
4— Action. The prospect has now almost decided to purchase your product or service. Your job at this stage is to make the decision as easy as possible for them. You need to prove that you’re better than the competition. This means supporting them with educational material providing the right experience to use the product to the best of their ability.
5— Retention stage. Your sales funnel doesn’t end with a customer’s first purchase. Repeat customers are an invaluable part of your network marketing success — after all, it’s much cheaper and easier to retain a customer than to attract a new one.
This vital, final part is to have loyal customers — they don’t just come back, they don’t simply recommend you, they insist that their friends and family buy from you.
To create an effective sales funnel, you have to understand how each part of the buyer’s journey works — and why. Your sales funnel is a dynamic tool that can be tweak in response to changes in the market and your company’s offerings. The important thing is to have a sales funnel that captures the widest number of prospects and effectively narrows them down to a smaller pool of buying customers who become loyal customers.
LISTEN: ▶️ How To Build A Comprehensive Sales Funnel
Next: Let’s talk about the importance of the HEADLINE
May you be wealthier,
-Corine-
The top producers in MLM don't make a list of 200 people, don't do home meetings or anything like that. They use something equivalent of a sales funnels.