MLMT 241: How To Address The Specific Needs Of Customers
MLM Trigger Episode #241
We talked about how to identify key audience pain points and today let’s see how to map out your customer needs by offering a solution.
Plan to offer solution for each stage of the buyer's journey and maintain a consistency to meet your customer needs. Being customer-focused, helps you understand your customers better by aligning your MLM products or services to create great value. You cannot persuade consumers without knowing what they are looking for. That is why identifying your customer needs should be the focal point and efforts in order to build a solid customer base.
Customer needs are defined by triggering them to buy your product or service by offering products that will address those points. It is important to understand the reasons behind their decision making.
LISTEN: ▶️ How To Address The Specific Needs Of Customers
It typically goes like this:
1- Find prospects with common issues and problems that align with the solution that the MLM company product is selling.
2- Select those who are aware of the problem and are actively looking to solve it.
3- Nurture these customers and create a detail content that speaks directly to their needs.
4- Obtain customer specific problems by asking open-ended questions. It will help you learn the problems these specific customer are facing.
5- Offer a tailored product from your MLM company and demonstrate how your solution can help them. Address any objections and stress how the customer can benefit by showing them testimonials and the results from other users.
Close The DEAL.
The solution selling is to address the issues of a specific customer instead of pushing a one-size-fits-all product. Personalization has a strong effect on sales effectiveness. Instead of pushing a sale, help customers make a buying decision — an important difference.
A great way to meet customer needs is by understanding the different customer touchpoint and how they interact with you. You can map your customer’s journey to get a visualization of the process they go through when engaging with your products or services. Mapping your customer journeys include how the customer goes through, from prospect to loyal customer. It helps you identify points of friction and opportunities for improvement.
A customer journey map usually starts with the initial step of when the customer discovers your product. Customer journey map is a tool used to understand and analyze the customer’s experience, from the initial awareness or consideration of a product or service through the purchase and post-purchase stages. It reveals customer actions, emotions, pain points and expectations along the customer journey.
5 easy steps that you can follow when creating a customer journey map:
1- Build your buyer persona. Defining your buyer persona— your target customer
2- Map out the customer lifecycle stages and touchpoint. What are the stages your customer goes through to come into contact with your product/ service?
3- Understand the goals of the customers. This is where you need to focus your attention on understanding the goals your customers are trying to achieve.
4- Identify obstacles and customer pain points. Identifying such roadblocks will help you apply suitable solutions to improve your customer experience.
5- Fix the roadblocks. Improve each touchpoint to retain customers at all stages of the journey.
The solution selling is as relevant as ever and timeless. The core ideas is to determine the prospect’s needs by asking the right questions, listening actively and empathizing with their situation. Try to uncover the root cause and the desired outcome of their problem. This will help you to offer a fitting solution to their specific needs. Once you have a clear picture of the customer's problem, you can position your solution as a benefit, not a feature. And close the deal.
LISTEN: ▶️ How To Address The Specific Needs Of Customers
Next: We going to talk about story selling
May you be wealthier,
-Corine-
The top producers in MLM don't make a list of 200 people, don't do home meetings or anything like that. They use something equivalent of a sales funnels.