MLMT 226: How To Add Lighter Fluid To Your Conversions

MLM Trigger Episode #226

In our last episode… We talked about the real cost of free traffic/leads. Today let’s go over why paid traffic is an investment worth making.

Paid traffic – the strategy that can send shivers down an entrepreneur's spine. But don't let the thought of spending money on traffic scare you. When done correctly, it can be an investment that yields a substantial return. Adding paid ads into your strategies is like adding lighter fluid to a pile of wood.

So, what are the benefits?

First, paid traffic can be FAST. You can set up a Pay-Per-Click campaign today and start seeing results tomorrow. Second, it's scalable. If you find a campaign that's working, you can increase your budget to drive even more traffic.

🎧 How To Add Lighter Fluid To Your Conversions

In the world of digital marketing you want to understand how to set up your first Pay-Per-Click campaign. And it's not just a "set it up and forget" kind of thing. It's an art that requires continuous monitoring, tweaking and refining. The basic meaning is that you pay each time someone clicks on your ad.

So, let’s focus on some simple guidelines to follow:

• The first thing you need to do is to identify your target audience.

• Then, you want your content to be engaging because paid campaigns perform well if your contents have videos, infographics or interactive posts.

• Finally, measure and adjust.

Regularly review your campaign metrics to determine what's working and what isn't. Don’t be afraid to tweak your campaigns as necessary – it’s all part of the process.

The role of your landing page is like a shop window. If it's appealing and welcoming, potential customers will be enticed to step in and look around. If it's not, they won’t even notice the window.

A well-optimized landing page is laser-focused on one action – whether it's signing up for your newsletter, purchasing a product or downloading an ebook. Every element on the page should support this action, from the headline and copy to the colors and images used. Your landing page should quickly communicate the value of your offer.

Use clear, concise language and emphasize the benefits to the user. Remember, you have only a few seconds to grab their attention and convince them to take action.

Is you headline is catchy enough? Is your call-to-action button stands out? There's an easy way to find out is by testing them. So you can create two versions of the same funnel (version A and version B). Version A could be your current design and version B could include one variation (like a different headline).

You then split your traffic between these two versions and measure their performance. The beauty of A/B testing is that it's based on real user behavior, not guesses or assumptions. It allows you to make data-driven decisions that can significantly improve your conversion rate.

By creating an effective sales funnel that leads your website visitors towards making a purchase. It’s like a guided tour where you progressively nurture your prospective customer's interest in your offer.

In the digital marketing game, Key Performance Indicators (KPI) are your scoreboard. They tell you what’s working, what’s not and provide insight into where you should focus your energy. Your Key Performance Indicators include metrics such as organic traffic, bounce rate, time on site or conversion rate.
For example, if your goal is brand awareness, you might focus on metrics like page views and unique visitors. If it's sales, then conversion rate becomes your focus.

Consider that the Key Performance Indicators is like your GPS guiding you towards your destination. Without them, you’re completely blind.

Analytics tools are like your trusty microscope, magnifying glass and telescope all combined into one. They allow you to dig into your traffic data and collect priceless insights by using data to inform your decisions.

Now you know. You will get results faster on any funnel you want to promote and be able to more predictably control sales over the long-term.

🎧 How To Add Lighter Fluid To Your Conversions

May you be wealthier,


The top producers in MLM don't make a list of 200 people, don't do home meetings or anything like that. They use something equivalent of a sales funnels.

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