MLMT 182: Getting Found Online
MLM Trigger Episode #182
We talked about the link between the value ladder and the sales funnel. Today let’s discover how to get people (traffic) to your funnel.
Would you like to gather LEADS and nurture them until they become retail customers or associates? Well, it is important that you first understand how to drive traffic / getting people to come to your site.
A sales funnel is a TOOL that online marketers use to assess where prospective customers are in the buying process with the aim of turning them into loyal customers. The various stages of a funnel reflect the customer process from when a potential customer discovers your product or service…research it and make a decision to finally make the purchase.
LISTEN ▶️ Getting Found Online
The idea is to attract visitors to create awareness for your MLM business. The internet is such an amazing marketing tool for your business. Like social media, youtube, pay-per-click or paid ads. It’s the most effective way of reaching out to populations across the globe.
Prior to the Internet, it was hard for people around the world for gathering together. We were limited by location and ability to COMMUNICATE. But now it’s possible for anyone and everyone to get together and discuss almost anything with groups of people who hold similar beliefs. It’s easy and economical to go online, find where they are, and get your message in front of them.
There are congregations for everything you can dream up— from antiques buyers to shoes collectors. Go to Google and type in your keywords plus the word forum or search for groups related to your keywords on Facebook. It might take a little digging, but you’ll find your target audience.
Because marketers are now able to target so many different characteristics so accurately, people have lost all patience for generalized mass media messages. Consumers expect and demand that your advertising be extremely relevant to them.
Successful businesses get inside of the customer’s mind and find out what the individual really cares about, what questions do they need answered and what do they search for online.
Do some researching—all the while asking yourself the crucial question of WHO is your target market. Remember your target market is made up of real people, so you need to look at their real behavior. It’s your knowledge of the people in your market that makes the technology useful.
You might find an email newsletter they subscribe to. You’re going to tap into that. You might buy ads in that newsletter and try to entice all those people back to your site. You might find a blog they frequent or maybe a Facebook group they like. As an entrepreneur, it’s your job to go out there and find where these people gather.
How can you divert attention away from what your MLM prospect is currently doing?
Your ads must be able to grab people’s attention if you want them to click over to your site. Your job online is to engage with someone who is already multi-tasking by checking email, scrolling Facebook, and sending text message— all at the exact same time. You have to interrupt potential customers long enough for them to click and visit your site.
You want to use images and headlines interrupt to grab your prospects’ attention and send them to your landing pages. Remember that just because you’ve identified who your dream prospects are and where they hangout online, your job isn’t done. You still need to grab their attention and get them to click over to your site.
To stand out and grab your prospect attention keep your headline short, simple and crisp. Knowing the Rule of One will help you create more powerful, more compelling and more focused message because you’ll know exactly WHO you are created it for, WHY your are creating it and WHAT you are offering your customers.
Focus on the rule of ONE:
ONE Person
ONE Big Idea
ONE Promise
ONE Offer
ONE Call to Action
LISTEN ▶️ Getting Found Online
May you be wealthier,
--Corine-
The top producers in MLM don't make a list of 200 people, don't do home meetings or anything like that. They use something equivalent of a sales funnels.