MLMT 159: Fundamental Presentation Skills

MLM Trigger Episode #159

We talked about the overview script for your Perfect Presentation structure… Today let’s start to put all the fundamental pieces together.

You are ready to put your Perfect Webinar presentation script together. You have all the foundational pieces you need at this point to write a whole presentation right now.

Typically, you want to create your PowerPoint presentation and if you’re doing a webinar, the graphic shows what you’d put on the slides. If you’re using this script as an email sequence or some other selling system, use the slides as a reminder of what you need to cover at each phase.

LISTEN ▶️ Fundamental Presentation Skills

When it comes to presenting webinars, there are two kinds of people. Some like to just look at bullet points on the slide and improvise. And others like to have an entire script written out that they can just read word for word.

The Perfect webinar presentation is engineered to deliver the most conversions.

You want to script out everything you’re going to say word for word. That way, you know you won’t forget anything. Once you’ve delivered the webinar live a few dozen times, it will become second nature and you can improvise all you want.

In a traditional webinar, this first part of the presentation should take less than 10 minutes. Its job is to build rapport and get people excited about what they are going to learn in the webinar.

#1 The title slide is the first thing people will see when they log on to the webinar or watch the replay. The goal here is to encourage curiosity and get people to stick around. Hey everybody! Welcome to the webinar. This is _______ and today I’m going to show you HOW TO __________ WITHOUT __________.

#2 In your intro you want to build rapport by using the… One Sentence Persuasion by Blair Warren. “People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions, and help them throw rocks at their enemies.” You want to cover this at the very beginning of your presentations as a way to build instant rapport with your audience.

Encourage their dreams. “I know you have dreams to change the world and make an impact with your MLM, and I want to show you how to make that happen during this webinar.”

Justify their failures. “Now I’m guessing for a lot of you this is probably not your first webinar. The first thing I want to mention is that if you’ve failed at __________ in the past, it’s not your fault. There’s a lot of information out there, and it can be confusing. Many times that information overload keeps you from success. It’s okay.”

Allay their fears. “If you’ve been concerned in the past that you just can’t succeed with your MLM business, I want to put those fears to rest. You can do this. You just need the right person to show you how to use a sales funnel.”

Confirm suspicions. “If you’ve ever thought that the big MLM companies actually want you to fail, you’re probably right. They don’t benefit from you succeeding. They want to keep you as a basic distributor level with a small weekly compensation. The difference with us is that we actually care about your success and truly want to see you living the life of your dreams.”

Throw rocks at their enemies. “Your MLM company want you to think you need to talk to everyone near you and do home meeting to be successful. I’m here to tell you they’re wrong. They have their own reasons for wanting you to think that, but it’s not true.”

3. The next slide is the measuring stick people will use to judge your webinar. So you tell people right away what your goals are, what you want them to get from the presentation. If they aren’t looking for a similar goal, they have the opportunity to leave at that point. The goal is always to help them to see that this new opportunity will give them their greatest desires, increase their status, and help them achieve their goals.

4. The next slide is an extension of your goal, and it’s where you first show them the Big Domino.

If you can make them believe that your [new opportunity] is key to [what they desire most], and it is only attainable through your [specific vehicle], then all other objections become obsolete. Remember, they need to believe that your specific vehicle is the ONLY way to get what they desire most.

5. Next slide is where you introduce yourself and let people know why they should listen to you.

You need to make sure you have postured yourself in a way that they see you as an expert and an authority. This shows them you have already achieved what they desire.

6. This is where you transition into your backstory for your first Epiphany Bridge story. Tell your origin story, the series of events that first convinced you this new opportunity was the vehicle for you. This will be your first attempt to knock down the Big Domino.

7. After you tell your epiphany story, some people will think, “That’s great, but it has nothing to do with me” So next you need to make it relevant for them. The way you do that is to reframe it in some way that’s familiar to their situation.

8. If you have a quick case study of someone you’ve worked with having success with this, you would include that in this slide.

9. For many people, the initial story will get them excited, but objections and false beliefs will also start to pop up as soon as you introduce the new opportunity. This is where you transition to the content section of the webinar, where you will start breaking and rebuilding their false belief patterns.

Introduce what you’re going to teach during the webinar.

Okay, now you’ve got the first part of the presentation scripted. Next, let’s dive into the actual content delivery.

LISTEN ▶️ Fundamental Presentation Skills

May you be wealthier,


The top producers in MLM don't make a list of 200 people, don't do home meetings or anything like that. They use something equivalent of a sales funnels.

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