MLMT 192: Do NOT Try To Re-Invent The Wheel
MLM Trigger Episode #192
We talked about the importance of why your MLM product is NEVER good enough to sell itself. Today I’m talking about the process to create a WINNING SALES FUNNEL that consistently generate leads and sales.
Reverse Engineering—it’s one of those buzz phrases that you probably came across as an online entrepreneur. But what does Reverse Engineering really mean anyway?
Reverse engineering is the process of working backwards from the conclusion of breaking it down to its core components and measuring its critical dimensions to understand its function and how that endpoint was reached.
Basically, is about taking your core offer and back tracking to get the various components for your MLM sales funnel.
LISTEN ▶️ Do NOT Try To Re-Invent The Wheel
The starting point for your ideal customer is your free opt-in offer or opportunity— but you really need to start at the end of your core offer and work backwards. Meaning (REVERSE ENGINEER) to determine an effective and compelling path to get people from prospects to customers or reps.
Every network marketer should know that a well-engineer sales funnel provides the prospects with clarity as to the steps they’ll need to take in order to BUY from you.
A sales funnel is a marketing strategy that starts with a LEAD MAGNET and followed by a series of emails that entice the prospects to take the next step.
A sales funnel has the ability to generate high-quality leads and convert them into customers.
It always comes back to modeling what’s already working. Most people don’t set out to reverse engineer a sales funnel. It amazes me how so many people put up random sites they think look good, without first investigating successful sites in their niche. Then they wonder why they’re not making any money. It’s because they’re not following a proven model.
How can you make the best possible funnel to achieve the goal you desire? The answer lies in reverse engineering your competitors’ funnel. Competitor analysis is a crucial skill for any business. It helps you understand your competition and identify their strengths, weaknesses, and opportunities. It also allows you to identify new opportunities that may not have been previously considered.
Step #1: Where Are Your Competitors (Both Direct AND Indirect)?
Your prospects are probably where your competitors are. A direct competitor is a person selling something very similar to yours… in the supplement business, anyone else selling the same type of supplements is your direct competitor. You are trying to sell basically the same thing to the same people.
Indirect competitors are people selling in a different niche than you but uses similar methods to attract new leads and customers to the same demographic.
The best way to find a funnel to reverse engineer is to hang out where your competitors are promoting their services. This could be social media, their own website, or any number of community forums.
You want to learn EVERYTHING you need to know about your competitor’s campaign like: their demographics, their offer, their landing page, the source for their leads and Ad copy
Step #2: Be The Customer. Once you have made a list of your competitors, you want to examine the next step which is to be the customer. This means that you need to take the journey that a real customer will take. It’s also an excellent opportunity for you to observe their structure and layout from the standpoint of the user experience. Also it can provide you with great insights into the content they use and how direct they are with their prospects.
Determine whether navigating through another sales funnel is significantly easier than going through yours. And what you can learn from this experience to improve your own sales funnel. Armed with this information, you now have everything you need to start building out your own successful MLM sales funnels into that niche.
Step #3: Analyze everything they do. In order to understand what your competitors are doing, you need to analyze their advertising and marketing strategies. Analyze their ad copy including the headline, sub-headline, body copy, and call-to-action.
-Check what they are doing in terms of design and see if it matches up with your own research regarding your target audience.
-Analyze where your competitors spend their advertising dollars and see if it could work for you.
-Look at their call to action and see what copy they use and how they style it.
-Analyze their Landing Page, because a sales funnel landing page is a web page that contains the various steps of the sales funnel and encourages visitors to take specific actions.
You can evaluate their landing page by checking out:
If it’s brief enough to scan but detailed enough so that a prospect understands the offer.
There shouldn’t be any way for visitors to navigate away from it.
They have two options: to give you their email address or leave.
The design should be clean and include lots of images and white space.
It must have plenty of options for a customer to proceed to the next step.
It should describe the pain points and what actions they will take to eliminate them.
It should be simple and allow the prospects to enter their basic information.
Now you know the necessary steps that are required to reverse engineer a competitor’s sales funnel successfully. You should gain a lot of information that you can use for your own campaign.
LISTEN ▶️ Do NOT Try To Re-Invent The Wheel
May you be wealthier,
-Corine-
The top producers in MLM don't make a list of 200 people, don't do home meetings or anything like that. They use something equivalent of a sales funnels.