MLMT 189: Brand Identity That Make You Unique
MLM Trigger Episode #189
We talked about how to attract customers and turn them into raving fans who will purchase more products and refer more people back to your business. Today let’s focus on getting to know YOU by using brand identity in your marketing.
What is that special essence that separates one person from another? How do you choose between the people who become your best friends, and the people you avoid when you see them on the street?
The simple answer is “identity”. Just as your personal identity makes you one-of-a-kind, a brand identity is the unique spirit of a business that sets it apart from every other business out there.
What type of identity are you? When you get your identity or brand together, it’s going to shape how you communicate and interact with your audience.
LISTEN ▶️ Brand Identity That Make You Unique
Strong brand identity isn’t just a great way to figure out what kind of logo you should have, or what you’re posting on social media. A successful brand crafts a character that is easy to identify, full of potential and ready to RESONATE with their target audience.
Many people consider the word “brand” to be a fancy term for logo or visual marketing. However, the truth is that your brand identity is a collection of building blocks, designed to distinguish you from other competitors in your MLM industry. Sure, a logo is important, but your brand identity should be something that lives and evolves in the hearts of your customers over the years
A brand identity is what people say about you when you’re not there. And a powerful identity comes with a range of incredible benefits like...
The ability to charge more: An effective brand identity allows you to charge premium price. Consider why people spend more money on an Apple computer than any other computer out there. Apple can charge more because of they are “top of the line”.
A chance to outshine your competitors: The more convincing you are at building an identity that demonstrates the things that make you better than other people in your space, the more likely it is that your customers will choose you over alternative MLM competitors.
Loyalty and recognition: An identity gives your business human characteristics and those are much easier to resonate with and remember, than a sales pitch.
Every network marketer should have a brand identity. It’s basically the “face” of your business and the thing your customers get to know when they interact with you. While the identity you choose is likely to evolve over time… taking the time and be specific at the beginning will help to develop a stable, sustainable and consistent tone for your MLM business.
Create your brand identity by following the 4 steps:
Step 1: Know Exactly “Who” You Are
You’ll need to figure out “who” you are as a network marketer. This is the point where you begin to think about your vision for the future, the kind of things you want to achieve and what you want people to feel when they talk about your business.
Step 2: Create Your Personality
You should begin to get a feel for what your personality will feel like. Consider how you plan to present yourself through all your marketing materials.
Step 3: Discover Your Image
With your personality, vision, mission, and buyer persona in mind, you’ll be ready to consider what your brand identity should look like. Design assets like your website, logo, packaging, and all your marketing to influence how your MLM business will be perceived.
Step 4: Analyze And Refine
Finally, remember that people don’t stay the same over the years — as well as your brand identity.
Track the overall perception that customers have of your business by reading through testimonials, reading social media conversations and sending out surveys. If the message you’re sending out doesn’t seem right for your market audience, then it’s time to go back to the drawing board.
Start assembling your brand identity and your stories. Most importantly this vital communication tool can mean the difference between making one thousand dollars a month and ten thousand a month.
LISTEN ▶️ Brand Identity That Make You Unique
May you be wealthier,
-Corine-
The top producers in MLM don't make a list of 200 people, don't do home meetings or anything like that. They use something equivalent of a sales funnels.